No, I’m not talking about oriental massage parlors today.
Instead, today we’re going to wrap up our series on story-telling, which we started earlier this week. We’re going to finish with why your story must have a happy ending.
The answer is simple: As Thoreau said, “Most men lead lives of quiet desperation, and die with the song still in them.”
See, ultimately, at the tail end of every sale, what you’re offering your prospect is “hope.” Hope for a brighter future, hope for a better tomorrow, hope they’ll make money, be healthier, live longer, get in better shape – whatever.
The bottom line is, if your prospects don’t feel that some aspect of their tomorrows are going to be better than whatever they’ve got going on right now, then you’re facing an uphill battle you’re not likely to win.
So even if the story you’re telling has a less than desirable ending, show your prospects that somehow you (or the hero of the story), has managed to find the silver lining amongst the clouds, even though he or she (or you) had every reason not to.
Be the bright ray of sunshine Thoreau said we’re all missing.
And then laugh all the way to the bank.
Now go sell something, Craig Garber
P.S. This month:
*12 “Live” marketing examples…
* Multiple unusually clever lead-generation marketing strategies revealed…
* A New Contest…
* 23 Power Headline formulas…
All inside this month’s issue of Seductive Selling. Get all this and 15 (Real) bonus gifts when you take a free 30-day test-drive at http://www.kingofcopy.com/ssnl — all you need to do is watch the video and say “Maybe.”
Check out all the King’s products at http://www.kingofcopy.com/products
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Article by Craig Garber
Craig Garber is a Lead Generation specialist and the author of "How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use!" The book sold out of it's first two printings, and currently has over 44, 5-star ratings on amazon.com. Since April, 2006, Craig has also published The Seductive Selling Newsletter, an offline monthly newsletter currently read in 15 countries, world-wide. Out of college, Garber started his career as a CPA, and he initially started his career in marketing as a copywriter, in March of 2000. Today, he is one of the highest-paid direct-marketing consultants in the country having worked with over 300 clients in more than 87 different industries. Originally from The Bronx, Garber lives a much more peaceful life today, in a relaxing lake-house just outside of Tampa, Florida with his wife and their three children.
Craig has written 1127 awesome articles for us at Craig Garber & kingofcopy.com
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