An Open Letter To Every Non-Believing Skeptic On My List.
Let’s face it: when it comes to “marketing”, everyone’s a supposed “expert”, right?
So, what winds up happening is, in the end, you get hit with so many messages every single day… so many choices… and so many chances to order something, it’s a lot easier to be safe than sorry, and simply choose “delete”, “delete”, “delete” as your “final” answer.
Sometimes this is a good move.
But other times, this is a foolish move, because in a few cases, you simply “don’t know… what you don’t know.”
I say this because many people on my list are wondering whether or not there’s something worthwhile in my Offline Newsletter, Seductive Selling. After all, you get so much information and so many copywriting lessons (or so you “think” you do…) in my weekday online newsletter, how could there possibly be more behind the “subscriber wall”?
Good question. And, it’s one you definitely deserve an answer to.
And the plain truth is, I can sit here until the cows come home telling you how wonderful it is, but in the end, it’s not going to mean much.
However, this morning, my office received an e-mail from one of my members that may just put things into perspective. The e-mail was sent from Chris Dimitris out of Richmond, Virginia, and here’s what he had to say:
I am a new subscriber to your Seductive Selling newsletter. As a small independent used car dealer, I need every advantage that I can get, going up against the big franchise dealers. I read about you on Jeffrey Gitomer’s e-zine, when I purchased his Little Black Book Of Connections.
I want you to know that I was very skeptical of your newsletter at first, but decided to give it a try, anyway, since I am a big fan of Jeffrey’s. I can honestly say that I am very glad that I did so!
Just the other day the AutoTrader representatives came to my dealership to tell me that I’m ‘Da Man! They even took me to a very expensive restaurant for lunch!
The reason? My on-line shopper click-on rate has averaged 7.11% in the past two months, since I started using and applying your methods. If you are wondering what the industry average is… it’s 2.5%!
I told them that if I divulged my secret, that I would have to kill them afterwards! How did I do it? How did I become an overnight sensation in my field? I did it by using bold, compelling, and irresistible headlines that incorporated your seven elements of good advertisement copy! By the way…I studied my competition, relentlessly, and I found that even the large franchise car dealers write the worst ad copy on the planet. I am totally convinced that my 6 year-old, Nikolas (aka Niko), could do a much better job than 90% of my competitors! I don’t think they even spend one minute thinking about how to differentiate or stand out. In fact, I am personally challenging you to read some of their on-line ads at Cars.com or AutoTrader.com! You will be amazed! Craig, this field is in dire need for someone like you! But, it is my sincere hope, that they do not become SSNL readers! That way I can keep attracting more customers to my website, and ultimately, my dealership!
My only regret is that I didn’t sign up, sooner! It really has turned out to be a terrific investment!
Warmest regards, Chris Dimitris – Richmond, VA”
Now I’m no math whiz, but if I punch 7.11 divided by 2.5 into my calculator, the answer comes out to 2.844. And in the real world, that means Chris is getting 284.4%, or nearly THREE TIMES as many leads (which again, in the real world, should translate into three times as many dollars in your pockets) as before.
So now you tell me if this offline Seductive Selling newsletter thing is a good idea or not?
And now you can test-drive Seductive Selling for fre.e! And since there are only a few days left in January to get this month’s bang-up issue — perhaps the best one yet — you’ll also get $1,391 Dollars worth of bonus gifts, just for trying it out. So check out http://kingofcopy.com/ssnl right NOW, or be filled with regrets, later. And then you only have yourself to blame.
Now go sell something, Craig Garber
P.S. That’s http://www.kingofcopy.com/ssnl – be there. Aloha.