60 down, 35 to go?
2006 marked the year the first Baby Boomers turned 60. Our generation (I’m one of the last boomers, born in November 1963. The boomer era “ended” 12/31/1963.) has been one of the most consumer-driven generations in history.
According to the 2007 Research Alert Yearbook, here are some marketing themes currently influencing consumer trends, and many of these themes have been boomer-driven.
- In case you hadn’t noticed, the internet has now fully integrated itself into every aspect of your personal life. And almost EVERYONE now has access to the web — either at home, or at work. If you’re not using the web in your business, it’s like driving a car that you have to crank up to get started – you’re going to find yourelf FAR behind everyone else.
- Luxury marketing — meaning marketing luxury to the affluent marketplace and to people who want and “affluent-like” experience — has exploded and is continuing to do so. If you’re not reading Robb Report regularly, and offering these kinds of experiences to your clients and customers, you are really out of touch with this.
- And there is less and less of a divide between parents and kids over things like music, television, and pop culture overall. Although children are leading and defining the popularity of these things — their folks aren’t all bent out of shape about this anymore.
Are you taking advantage of these trends?
If you’re not marketing into at least TWO of these trends, then you need to get your hands on this month’s Seductive Selling Newsletter. I’ve just finished writing it last night, and it’s a doozy! Not to mention, the killer interview you’ll be getting with Brian I. Sacks (and the “I” stands for “I’m a millionaire!”, who recently sold his business for over 7 figures. Brian and I talked about everything from “late night hotel movies that cost a lot”… to risk-reversal… and lead generation techniques.
If you’re NOT a subscriber, then get on board NOW and take a fre.e test-drive at http://www.kingofcopy.com /ssnl and get $1,391 Dollars worth of gifts along the way.
Now go sell something, Craig Garber
P.S. Yesterday’s radio show is not posted at http://www.kingofcopy.com/radio
P.P. S. To learn more about consulting days: http://www.kingofcopy.com/consultingday