60 down, 35 to go?

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60 down, 35 to go?

Posted Apr 13 2007 in Direct Response Marketing

2006 marked the year the first Baby Boomers turned 60. Our generation (I’m one of the last boomers, born in November 1963. The boomer era “ended” 12/31/1963.) has been one of the most consumer-driven generations in history.

According to the 2007 Research Alert Yearbook, here are some marketing themes currently influencing consumer trends, and many of these themes have been boomer-driven.

In case you hadn’t noticed, the internet has now fully integrated itself into every aspect of your personal life. And almost EVERYONE now has access to the web — either at home, or at work. If you’re not using the web in your business, it’s like driving a car that you have to crank up to get started – you’re going to find yourelf FAR behind everyone else.

Luxury marketing — meaning marketing luxury to the affluent marketplace and to people who want and “affluent-like” experience — has exploded and is continuing to do so. If you’re not reading Robb Report regularly, and offering these kinds of experiences to your clients and customers, you are really out of touch with this.

And there is less and less of a divide between parents and kids over things like music, television, and pop culture overall. Although children are leading and defining the popularity of these things — their folks aren’t all bent out of shape about this anymore.

Are you taking advantage of these trends?

If you’re not marketing into at least TWO of these trends, then you need to get your hands on this month’s Seductive Selling Newsletter. I’ve just finished writing it last night, and it’s a doozy! Not to mention, the killer interview you’ll be getting with Brian I. Sacks (and the “I” stands for “I’m a millionaire!”, who recently sold his business for over 7 figures. Brian and I talked about everything from “late night hotel movies that cost a lot”… to risk-reversal… and lead generation techniques.

If you’re NOT a subscriber, then get on board NOW and take a fre.e test-drive at http://www.kingofcopy.com /ssnl and get $1,391 Dollars worth of gifts along the way.

Now go sell something, Craig Garber

P.S. Yesterday’s radio show is not posted at http://www.kingofcopy.com/radio

P.P. S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

Categories: Direct Response Marketing

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)