The Problem With "Sales Training"

I first got into sales back in 1989. I’d just “done” my 3 years time with a (then) Big 6 accounting firm, and I’d had enough. Being a CPA isn’t just boring, it’s very black and white. Yes or no, fact or fiction.

And I don’t know about you, but through my eyes, the world is many things, but it’s a lot more grey, than black-and-white, that’s for sure.

When I started my first sales job as a headhunter, they handed me a bunch of cards and said, “Start calling.”

At my second sales job they taught me a lot about the “technical aspect” of what I did — encouraged me to get all sorts of advanced licenses and certifications (which I did), and then told me to “be persistent” in finding business. “Call your friends”… “Call anyone you know.”

Yeah, right.

In my third sales job, I had a boss who was a REAL loser. One of these frustrated kinds of guys who never got enough attention from his father or something, so he’d come to work and try and take it out on us newbies.

He used to run around saying I was “tainted” because I’d been divorced. Poetic justice came swiftly on this one though, when a few years later he caught his wife banging her Latin gym trainer.

I guess “tainting” gets its way around, every now-and-again.

His savvy sales training consisted of giving me the names of a few list brokers so I could buy names and start “dialing for dollars.” I made literally 400 cold calls weekly — that was all I could take.

With training like this, it’s no wonder there’s something like an 82% attrition rate in the life insurance industry after 2 or 3 years.

But the problem with most sales training, is that it’s very very week. You’re taught how to sell, as if selling is “work”.

Selling, when done properly IS work — but… it’s much more “passive” work than you think.

What you should be studying instead of selling, is “attracting.” Because it is FAR FAR better to attract business to you, then chase it down — and far more profitable.

And THIS is the secret of selling that few people know, or care to understand. It’s too difficult and too unconventional.

The old “Always Be Closing” sales mentality, sucks. It’s frustrating, difficult, and obnoxious.

Now what I want you to do, is keep your eyes opened — after Thanksgiving, I’m going to be delivering my final — AND my best teleseminar of the year. I’ll show you how to sell, regardless of what you do, in such a way so that instead of “pushing,” “prodding,” and “chasing” customers down, you’re sitting back there on your own throne — yes, like a king — and they’re coming to you.

I’m flying off to Philly today, to take Jim Canale’s Real Estate seminar. It’s about time I figure out what to do with all this money I’m making, and I know no one better than Jim, to clue me in on this. He is literally one of the sharpest guys I know.

In fact, a few months ago, Jim was my Audio Success CD of the month — a DOUBLE CD set, no less!

And since I’m feeling pretty Thankful today myself, if you take a test-drive of my Seductive
Selling Newsletter any time today or tomorrow, and you then e-mail Anne the name of Jim Canale’s company, which is “”, I’ll send you Jim’s double CD bonus interview, on the house. But you MUST do this either today or tomorrow, and you MUST e-mail Anne at After that, all bets are off.

You can do this — PLUS get LOADS of free gifts if they’re still available — NOW. AND, if you’re paying attention, you’ll learn more about “Attracting” business, than any place else. It’s right here:

Jim charges an arm and a leg for his time, so to get to listen to him for 90 minutes, isn’t something you want to miss. He didn’t get where he is for no reason — you’ll see for
yourself — and you’ll also learn a great deal about business, real estate, and life.

Now be a big boy (or girl) and go sell something, Craig Garber

P.S. Avoid the price hike: The Seductive Selling System is going up by $100 bucks VERY soon! Get it NOW:

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)