Small Business Marketing: The courageously curious crystal ball story –>
I sit at a pretty wide desk. And I don’t mean ‘metaphorically’ wide, I mean physically wide.
One of the things I wanted to do when I set up my office was have virtually everything I need within arm’s length So, I work at a 7 foot wide desk (8 feet across the back) with a thick slab of 3/4-inch glass across the top. The bottom of the desk is light wood – I think it’s oak, but to tell the truth, I’m not particularly good with things like this.
All I know is I like it. I feel at home there, which is good because I spend hundreds and hundreds of hours a month in that office.
Besides my computer, which is a 2TB 27 inch iMac, most of the other items across the desk aren’t really necessities, but they help me “feel” good. Which is important when you’re spending hundreds of hours anywhere.
I have close to 105GB of music in that Mac. I listen to music all day long, except when I’m writing first drafts. I need silence when I’m writing first drafts of anything.
In fact, I recently bought this little gadget that allows me to listen to music over my Polk Audio stereo speakers. To me, this is nothing shy of life-changing and if nothing else good happens to me this year (which is highly doubtful), I will have had a wonderful 2011, nonetheless, just because of this little device.
I also keep things like photos of my kids and my wife nearby on this big slab of glass. I like old photos and new ones… quirky little nicknacks my daughter’s given me… a few books and papers… diaries… a weekly planner to record appointments and things I need to get done on specific dates… another daily planner for short-term daily to-do’s. And weird things I’ve picked up along my travels, like a working light bulb encased inside a glass brick, for instance… an old-school manual pencil sharpener, the one where you have to spin the crank in the back and the shavings all fall into a plastic gathering box in the front… and some other odds and ends. (Wooden matchboxes, teeth cleaners, clips, things like that.)
I’ve always liked working on a glass desk. I like clean lines, in general. Modern architecture, stuff like this. Makes things simple and easy to digest. I like simple, and I’m probably not bright enough to handle too much more than that, so rather than fight it, I just go with the flow on these matters.
On the right side of my desk, there are three sturdy drawers. The bottom drawer is kind of big, for filing things in those hanging folders that come in colors and you slide papers inside them. But I don’t file things in there.
Instead, I have a medium-sized globe-like crystal ball I like to keep in this drawer. It’s not something I get too involved with, but I do pull it out on occasion, just to keep it running. Kind of like my boat – I don’t use it very much, but if you don’t start it up every once in a while… the engine goes south on you.
Anyway, this crystal ball is actually pretty good. I should use it more, but I’m not one of those people who likes to take advantage of these kinds of things. After all, the truth is, if you can’t make it without your crystal ball, then it really doesn’t matter if you’ve got insight to things from the crystal ball ahead of time, either.
And besides, life is more about how you react to things than how you control things, so in the end… that’s why my crystal ball always has a layer of dust on it. I guess I just don’t find too much value in it.
I mean, it’s not like it’ll tell me what numbers are coming up in the weekly drawing for numbers… or who’s going to win the SuperBowl… or which horse is going to come in first… so you can only get “so” excited about things like this.
But since it’s been a while, I did dust off the old crystal ball earlier this morning, and oddly enough, three things were revealed to me. I’ll share them with you, since it’s a New Year and all, and… since people are wanting to hear about matters like this during this season.
Ask anyone who’s not on public assistance, and they’ll tell you, the last couple of years have been difficult. But according to my old reliable crystal ball, that’s going to turn around this year. People aren’t going to be so afraid to spend… the stock market is going to continue growing… and this is going to be the Spring season of making money.
Life goes on, that’s the bottom line. Nothing is permanent, no matter what “they” say. Things do go back to the way they used to be, eventually. You can’t stop life. It might get slowed down from time to time, but you can’t stop it.
At least, that’s what my crystal ball explained to me early this morning.
I’m going to be releasing a number of new products this year.
Last year was kind of an ‘off’ year for me, for a few personal reasons I don’t really want to get into. But according to my crystal ball, I’m going to be making up for it in spades this year.
In addition to releasing lots of great new products through kingofcopy.com, I’ll be starting up a new business. And apparently, according to my crystal ball, this is going to be very exciting and fairly profitable, as well as giving me some fantastic new opportunities for personal growth and business development.
Sounds good, no?
Lastly — and this message might seem odd coming from a crystal ball covered with dust — the best way to assure things go well for you in 2011… isn’t to sit a draw up a bunch of resolutions or plans. The best way to have a great year is actually… to dance.
As soon as the music of life starts playing, which is pretty much all the time, you’ve got to be dancing.
If you slow down and you stop dancing, the shit hits the fan and it’s all over.
Everyone’s weary from time to time, but the key to it all, is to just keep dancing.
And crystal ball or not, of this… I am sure.
Have a great 2011.
Now go sell something, Craig Garber
P.S. “It’s the BIBLE of small business marketing“
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