Once fat, now fit: The power of contrast and how to use it…

Yesterday’s e-mail bought a flood of positive comments into the office, thanks for that.

Today I want to point out something you can easily to create curiosity and increase your pulling power.

When you talk about something that somehow changed or can make you change from one situation to another… or something that uses contrasting terms to describe it, you’re adding drama and curiosity to the situation.

And you don’t need to look any further than the cashier aisles in your local grocery store, to know that drama and curiosity sells and sells and sells. This is why people watch reality TV — they’re curious about everyone else’s drama.

The good thing is, you don’t need to be a world-class copywriter to do this, either.

So let’s take a look at a few examples to see what I mean:

“Now You Can Travel Around The World… Without Leaving The Comfort Of Your Home!”

“Eat Filet Mignon On A Pauper’s Salary!”

“Look Like A Runway Model In Less Than Two Minutes!”

“Yesterday I Ran 7 Miles — Two Weeks Ago I Couldn’t Get Out Of Bed!”

“How To Make Decisions Lightening Fast — NO Thought (Or Brains) Necessary!”

Obviously that last one wasn’t real. But you get what I’m saying, don’t ‘cha?

Don’t forget to use this technique. It’s easy… it’s fast… and it works.

Have a great weekend.

Now go sell something, Craig Garber

P.S. ONLY FOUR Days left to take your free test-drive of this month’s Seductive Selling newsletter. Get two free sales copy critiques and — count ’em — TWELVE marketing examples in this month’s issue, along with LOADS of other free gifts and goodies. Check ’em out on the video and discover more at http://www.kingofcopy.com/ssnl

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)