Have you got junk in your trunk?
What is junk mail?
Well, the definition of junk mail is similar to the definition of “weeds.” A weed is any plant you don’t want, right?
And most people feel the same way about junk mail. If you get a piece of mail you don’t want, you pretty much consider it junk.
There are a number of reasons why you get junk mail: Mostly, it is because often a company will send out offers to people who buy one kind of product, because usually they will also buy another kind of product. For instance, if you purchased some sort of information or product about high blood pressure, you’re probably going to get offers about other vitamins and herbs that offer health and wellness for your heart and other cardiological benefits.
In a situation like this, the mail usually isn’t junk mail because the match is pretty related. But… other times the match will NOT be so closely related and that’s when the “junk” factor comes in.
For instance, loads of men who smoke cigars, often are likely to buy loads of other items. So if you are a cigar smoker (like me) and you order your cigars via mail order, you’ll get lots of other offers for golfing equipment or golfing magazines… for sexual enhancement products (I hope I never have to accept those offers)… for back pain… and for other outdoorsy-types of things like camping, backpacking and other kinds of activities for people who like to rough-it.
For me, roughing it is not being able to find good New York City pizza here in Lutz, but that’s another story altogether.
The thing is, you need to learn from the junk mail you get. You need to start thinking in terms of affinity relationships, so you can expand your target market and find new prospects who you’d otherwise miss, simply sticking to the folks who have purchased only what you’re selling.
Because although those are definitely the best prospects, there is a lot of other low-hanging fruit out there for you to pick. All you need to do is dig a little bit to find out where the trees are located, and then you’re in.
Now go sell something, Craig Garber
P.S. Tomorrow is the LAST day to get your hands on this month’s offline Seductive Selling Newsletter. If you are not already a subscriber, this is what you will be missing:
- At LEAST one-dozen different online web page testing results, and how you can use them to improve your response rates in your own business! (Including testing of fonts, audio, photos, drop-caps, colors, scroll bars, home page, long versus short copy, and… much much more!)
- The three words I added to my home page that almost DOUBLED my response from 21.5% to 40.3%! (And no, “Fre.e” wasn’t one of them!)
- Find out when a watch-winder is NOT a watch-winder, and how to “make” yourself or your product appear totally different to what you really are! This allows you to COMPLETELY separate yourself from the rest of your competition so there is no possible comparison between you and them! (on pages 5 and 6)
- And much much more!
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