Get busy drinking this Labor Day — apparently it pays:

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Get busy drinking this Labor Day — apparently it pays:

Posted Sep 1 2008 in Direct Response Marketing

Since today’s Labor Day here in America, let me give you some work-related trivia.

A couple of years ago in the Journal Of Labor Research, Bethany Peters and Edward Stringham ran a curious study I thought you’d be interested in.

Apparently, drinkers earn more money than non-drinkers. Their study revealed that people who drink in social settings earn more than those who drink alone at home.

Here, check out the stats: Male drinkers earn 10% more than those who abstain, women who imbibe earn 15% more, and men who drink in a bar at least once a month, earn an additional 7%.

(I know, some of you are thinking “I should be a millionaire by now.)

Of course, don’t take this too far. The study definitely didn’t say these folks earn more BECAUSE they drink more, it simply says those folks who drink in a social setting, also earn more.

And if you want to know the reason why, let me explain. People who drink socially, are simply more social people. And people who are more social, have better interpersonal skills and more charisma, which in the end, are really more responsible for your long-term success (or not), than anything else.

So enjoy your day off and what the hell — have a drink.

And then tomorrow… go sell something, Craig Garber

P.S.Yes, You Can Have Your Cake And Eat It, Too — Here’s The Magic Sales Letter That Did It For Me!: http://www.kingofcopy.com/dreamscometrue

Check out all the King’s products at http://www.kingofcopy.com/products

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Categories: Direct Response Marketing

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)