Emotional Direct-response Marketing: Where does self-esteem come from?

Last Thursday I went to the beach with my family.  The kids were home on Spring break, and the weather was perfect, so off we went, for a family day out.

The sand was warm but not so hot you couldn’t walk on it, and because it was mid-week, the beach wasn’t crowded at all.

Now for most of my adult life, I’ve exercised and watched what I eat.  I have one of those metabolisms that if I didn’t do these things, I’d be really out of shape.

Having said that, you can probably tell I work out, but I’d be the first one to admit I’m not going to win any kind of physique competitions any time soon.  I like staying fit because I feel better, because I have a LOT more energy, and… because I feel better when I look at myself in the mirror and see a “fit” reflection.

However, I never feel like I’m in top shape — I always feel like I can be much better.  Perhaps some of this is my “Type A” personality, and it’s the same thing that makes me feel like my business can be better.  Or perhaps, some of this is that fact that I spend a lot of time in the gym and see loads of people in really good shape, all day long.

In other words, some of this is inside me, and some of my perceptions and feelings about myself are created based on the environment I happen to spend lots of time in.

As you may know, I’m an astute observer of human nature.  I am always fascinated by how people react and interact, based on their dynamics, based on what’s going on in their lives at any given time, and… based on the stimulus that causes a particular reaction.  This has also helped me extensively as a marketer.

But last week when I was at the beach, I realized about an hour into the day, that I was suddenly feeling like I was in good shape.  Which, like I said, is unusual for me.

So I sat down and tried to figure out why.  I looked around me, and sure enough, I was able to come up with the answer.  Virtually everyone around me, was in terrible shape.

While I was sitting there munching on an apple, they were wolfing down McDonalds, KFC, huge bottles of soda, and other fast foods.  Instead of walking up and down the beach with their kids, or throwing a football with their kids like I was doing, they were sunk into their beach chairs like it was their final resting place.

Almost like Winnie The Pooh, who was stuck in the honey hole – he couldn’t get in, and he couldn’t get out.  They couldn’t get up, and they didn’t seem comfortable or “settled down” enough, either.

So this got me wondering, where does self-esteem really come from?

Yes, a HUGE portion of it is inside you.  But… there’s no doubt, the environment you’re in plays a big role here.  And it’s been my experience that while actually being in a place that makes you a little uncomfortable about who you are maybe awkward at first…

If you are a Type A, you’ll soon be so uncomfortable you’re going to force yourself to improve whatever’s making you uncomfortable, to the point where you begin ratcheting yourself up a level in that particular area.

And that’s what growth is about.  Doesn’t matter what area you’re talking about, whether it’s business, fitness, or even your skills as a tennis player, that’s just how it works.

The problem is, most people don’t want to step up because it’s either too much work… or because they are so uncomfortable and filled with fear, they quickly turn back instead of marching forward.

And that’s unfortunate.

Because as Gayle Sayers once said, “Motivation without opportunity, is a shame… but opportunity without motivation, is a waste.”

Something to think about, isn’t it?

Now go sell something, Craig Garber

P.S.  I have three slots left open in my Mastermind Group.  The next meeting is in June – and while a couple of the members of this group MAY have been uncomfortable making this commitment at first… NONE of them are uncomfortable now — they’re having their best year ever.  Apply today – after these three slots are gone, this group is CLOSED, no exceptions

99% of all entrepreneurs are completely “clueless” about these secrets — the other 1% are wealthy beyond belief because of them

Get TWO FREE issues of Seductive Selling (now read in 14 countries world-wide), along with 18 free (REAL) gifts that get you more leads and give you literally dozens of easy to use, breakthrough new marketing strategies.  See all 18 bonuses right here on this video!

No-ri.sk consulting with Craig now available

Maximum Money FAQs

Maximum Money QAFs

Lead generation and copywriting products

Send me your toughest marketing or copywriting questions, and I’ll answer them LIVE on video

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)