Direct response copywriting – 3 simple ways to "connect" with your buyers

It was my anniversary yesterday, so I figure talking about “connecting” makes sense.

Let’s take a look at three ways to connect with your buyers using direct response copywriting.

1.  Be specific

We’ve talked a lot about this, so let’s look at an example of what I mean.

Pencil, non-specific:  Yellow pencil, No. 2 lead, 49 cents

Pencil, specific:  Thick Norwegian spruce, virtually unbreakable pencils now available.  Polished carbon lead, guaranteed smudge-free, approximate life of 2,162 pages.  Fits snugly in your hand, doesn’t slip, fat dust-free erasers up top, in your choice of colors, Porky Pig Pink or Evergreen.  Only $1.19 each

See, being specific sells better and it also lets you charge a LOT more.

2.  Use testimonials.

Look, when it comes down to it… what you as the seller have to say about whatever it is you’re selling… is FAR less important than what others have to say.  And here’s a real example of this:

“Craig is ORIGINAL. He thinks like no one else thinks, and he will show you how to do the same. Why keep using old approaches when his new ones work 5 times better? And the nice thing is, Craig reveals everything about these secret strategies, holding nothing back.

I could go on like this for hours, because Craig’s work is carefully crafted with the same precision Stradivarius uses to craft a custom violin. There are very few men like him on earth.”

That’s what Christian Godefroy from Chesieres, Switzerland —  a guy who’s sold in excess of $300 Million worth of goods and services — had to say about my work in “How To Make Maximum Money With Minimum Customers.”

And it’s a heck of a lot more effective than me trying to ramble on about myself, isn’t it?

3.  And lastly, create confidence in whatever it is you’re offering.  This builds the dream you’re selling, or the hope you’re offering, as big as a mountain.

Don’t say, “I graduated medical school in 1990.”  Instead, say “Over the last 20 years I’ve performed this procedure on over 2,017 people in 6 different facilities in town, and once when I was on vacation in Florida.”

(By the way, that averages out to only two per week, which just goes to show you the power of compounding when you work things out.)

No one’s going to buy anything from you unless they are confident in your ability to deliver on your promises.  And unless you’re a big name celebrity, you must create this confidence in your skills – it doesn’t just “ride along” with you.

Simple, yet very effective strategies to use… keep ’em in mind.

Now go sell something, Craig Garber

P.S.  Uncover the REAL secrets to “connecting:”  FInd out how to make a small fortune with only a handful of customers and discover “How to Establish UNSHAKABLE Trust And Rapport” with your buyers – Chapter 7 (30 pages long) inside “How To Make Maximum Money With Minimum Customers.”  Ships out today via US First Class Priority Mail.

I am so convinced “How To Make Maximum Money With Minimum Customers” will create dramatic and almost immediate increases in sales and cash-flow in your business… it comes with a LIFETIME guarantee!

Yours free: TWO issues of Seductive Selling, along with 18 free (REAL) gifts that get you more leads… increase your conversion rates… and give you literally dozens of easy to use, new marketing strategies.  See them on this video, right NOW!

Maximum Money FAQs

Maximum Money QAFs

Copywriting and direct marketing resources

Marketing videos that answer your toughest questions

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)