Copywriting tips: it's the market stupid, it's the market (and my biggest weakness)

Regardless what you’re selling, your success is directly related to your ability to understand what your marketplace wants, and your ability to communicate this with them.

You’re always far better off selling to individual marketplaces than to big gigantic ones.  (Candidly, this is one of the flaws of my main business – although I often work in tight niche marketplaces, most of the time, I am a generalist.)

Most people aren’t in this situation, however.  You’re probably selling to a much narrower group of people, or several groups of people who all have one or two things in common.

And when you’re in this situation, the smartest thing you can do is break these groups out, and create different marketing pieces for each one of them.  When you do this, you get to address specific concerns each of these marketplaces has, and your prospects are going to be much more responsive because of this.

So for example, let’s say you’re a therapist, and your primary patients are post-partum women… families with teenagers… and people who have self-esteem issues.

Rather than leading with something like, “Don’t Even THINK About Sitting Down With A Therapist Until You’ve Read This!”… which is pretty good… you’re FAR better off creating three different marketing pieces attracting each one of these leads, separately.  Like this:

1.  For the post-partum ladies:

“Attention, New Moms: Are you feeling completely overwhelmed since you’ve had your child?  Do you often find yourself feeling down in the dumps — and sometimes… for no reason at all?”

2.  Families with teenagers:

“Parents of teenagers: “Don’t worry — you aren’t going crazy… and you’re NOT the only ones going through this.  NEW Free Report Reveals… The 7 Biggest Mistakes Parents Make When Dealing With Teenagers… The Cause You LOADS Of Un-Necessary Stress And Anxiety… And How To Completely Eliminate These Issues!”

3.  And for people with self-esteem issues:

“Ever feel like things just aren’t going your way?  Wish it wasn’t so tough dealing with people?”

See, messages like this are going to strike a deep emotional chord with your prospects.  And more than likely, you’re going to be the only one around creating this kind of emotional rapport.  And as a result…

You’ll also be… the only one around… making any kind of serious coin, as well.

Now go sell something, Craig Garber

P.S.  In Strategy #15, you’ll discover how I turned a small failure… into a small fortune! How I made an additional $135,904 in subsequent sales, using a little-known, yet incredibly powerful strategy ANY business can use!  Now comes with a LIFETIME Guarantee

Get 2 FREE issues plus THESE 18 Bonuses (including free copywriting critiques) — and discover why Seductive Selling NL is now read in 14 countries world-wide!  (watch the video and see all the bonuses you get)

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)