Copywriting tips – Free resource connects pop culture with your buyers (helps you write)

Saturday night, my younger son Casey called me into his room.  He was getting dressed and wanted my opinion on which shirt I thought would match better with his jeans.

He settles on a shirt, and then he says to me, “Great, now I’m just going to put a t-shirt on underneath this.”

I’m sort of puzzled because he’s never worn t-shirts underneath his shirts… we’re not Mormons… and it’s still pretty hot out down here — at least, way too hot to be wearing two shirts, anyway.

So he explains the story behind this: Apparently, on the TV show Jersey Shore, the guys there wear t-shirts under their shirts.  And since these guys do it, the implication is “everyone’s” doing this — it’s a “must.”

I don’t watch Jersey Shore, nor will I watch it in this lifetime.  But… I’m always intrigued by pop culture fads like this, because sometimes it gives you another way to create rapport with your buyers.

For example, I forgot what sales letter it was, but some time in the last three years I wrote a line in a piece that said, “Look taking a course on XYZ [intentionally omitted] and then going out and trying to do them, is like watching Gray’s anatomy and then going out and trying to perform open heart surgery.  It’s never ever as simple as it says in the book.”

One of the reasons drawing pop culture components into your marketing is effective, is because you’re entering the conversation and participating in the background chatter that’s currently going on in your buyers mind.

When you do this, you’re not only creating conversational rapport with your buyers, but you’re also disarming them, because you’re relating to them on a subject outside of whatever it is you’re trying to sell them.

Yet… it’s not such a personal subject that you have to worry about crossing any boundaries – you’re still “outside their bubble.”

If you want to uncover hot topics people are talking about and searching for online, then check out Google Trends.

But make sure you apply some common sense here.  Remember, sometimes just because a thousand people are saying something stupid… doesn’t mean it’s not stupid.

Now go sell something, Craig Garber

P.S.  Want even MORE Rapport?  Discover “How To Establish UNSHAKABLE Trust And Rapport With Your Prospects” in Chapter 7 (30 power-packed pages!) – inside here.  Now comes with LIFETIME Guarantee & SIX Bonus CDs and DVDs!

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)