Copywriting Tips

Copywriting Tips: 2 Ways to solve BIG marketing problems

When you’re writing a promotion… nothing should be “accidental.”

Sure, you might accidentally stumble across an idea that’s really smart or quite profitable. But ultimately… everything you write and present to your buyers, should be deliberate, and it should be purposeful.

It’s no different than having surgery. A doctor doesn’t make a cut, or move around some body parts, “just for the hell of it,” or just because, “It seemed like the right thing to do,” or because… “He didn’t know what else to do with it.”


Of course.

And your sales copy and your marketing should follow this same philosophy.

Especially these two items:

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At the beginning of every promotion I work on, the first thing I do, is… I sit down and write across the top of a sheet of paper, the specific problem I’m trying to fix or solve.

For instance:

How to generate qualified leads for this plastic surgery business?

Then, underneath that, I’ll write down how we are defining “qualified lead” for this particular situation.

In some campaigns you need a lead that’s more qualified than others, so it’s important you’re being specific — especially with yourself, and especially when you’re trying to solve problems.

And yes, I actually write with real pens and a real sheet of paper — very old school, I know.

This is a great way to start generating ideas and to just make sure everything you write is congruent with, and aligned with your overall goal of solving this specific problem.

The other thing you want to make sure is deliberate and purposeful, is of course, your sales copy. I can’t tell you how many sales copy reviews I do, and I see words and phrases lying around randomly, like splotches of grease left over on the kitchen counter.

When you’re re-reading your copy, it’s really critical you ask yourself, “Does this word help solve my problem?” “Is this phrase really necessary, or not?”

This way, whatever’s left, is deliberate and purposeful.

And when everything you produce is deliberate and purposeful… you’re delivering something that’s quite powerful.

Comments? Leave ’em here.

Now go sell something, Craig Garber

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)