Copywriting secrets: 2 Headline mistakes and how to fix them, now

Write a good headline and you may be well on your way to developing the an ad or sales letter that can run forever, quite literally changing your life.  That’s because being able to get someone’s attention is so critical when it comes to marketing.  A good headline can, and will, make you or break you.

After all, even the best copy in the world will never get read, if the headline isn’t strong enough to attract your buyers in the first place.  So today I’m going to give you two VERY simple concepts to keep in mind for writing headlines.

In fact, if you want, you can use nothing else but these two concepts as your main headline writing strategies for the rest of your life, you’ll be all set.


OK, good, let’s go.

First of all, above everything else, your headline’s got to offer your buyer something they actually want.  You need to understand specifically what your buyer wants, and then you must appeal to their self-interest.

And mind you, you don’t necessarily need some long-winded headline to get your buyer’s self-interest.  For instance, let’s take a look at these:

Bass Fishing?

Eliminate Back Pain… Forever!

Retire At 59 And Live Rich For The Next 30 Years!

Travel To Europe This Summer For Less Than You Think!

Triple Your Energy Level!

Add 75 Pounds To Your Bench Press In 30 Days Or Less!

Are you starting to see where I’m going with this?

Good – see, this is all about understanding what self-interests your buyers have.

Now the next thing you can do, is to give people some news about what they want to buy.  Everyone loves the news, and that’s because it’s the most current information you can get your hands on.

So using the headlines we just discussed, let’s look at how you might add a news component to them:

Hot New “Go-Getter” Lure, Catches Bass Morning… Noon… And Night!

New “No Risk” Formula To Retire At 59: Do You Qualify?

Now Vacation In Europe: New “Backroad to Luxury” Discovered!

New Scientific Breakthrough Triples Your Energy Level!

Unusual New Supplement Adds 75 Pounds To Your Bench Press In 30 Days Or Less

See how this works?

And yes, you’re probably thinking, “Boy, he’s using the word “New” quite a lot,” and you’re right.  But there’s a reason why: people are obsessed with new things.  Like I said, it’s the premise of news, and frankly, it may be the entire success behind the Internet itself.

But that’s another topic for another day.  For now, just keep these two concepts in mind, the next time you’re trying to attract someone’s attention.  When you can do this, selling becomes fun… not work.

Now go sell something, Craig Garber

P.S.  How about your sales and marketing?  Are you sick and tired of running one ad after another, or mailing one sales letter or postcard after another, and never getting the kind of response you want?   Or your website — does it seem like no matter how pretty you make it or what you say, your website’s more like a ghost town than a busy thoroughfare for traffic?   Well, don’t worry.  Because in a Special Bonus Chapter called “How To Write A Sales Letter That Sells,” you’ll get the inside secrets to putting compelling ads together (both online and offline), that’ll have buyers lining up for your goods and services.

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)