Copywriting secret – makes your products literally FLY off the shelves

Here’s a great little copywriting “secret within a secret” for you.  Guarantees, as long as they are good ones (another subject for another day) are one of the most important safety nets you can offer your customers.

However, there are some situations where having a guarantee makes a HUGE difference, and other situations where this isn’t necessarily so.

For instance, when you’re selling something online, offering a guarantee in a money-making niche doesn’t necessarily make you look any different from the tens of thousands of other people out there selling the exact same thing.

And see, guarantees are most effective when they’re not only strong and solid and genuine, but when they also offset you from everyone else.  When your guarantee creates a differential, it’s as if it is turbo-charged.

So where guarantees actually become more important, is when you’re selling a product that’s not typically associated with a guarantee.

For instance, a few weeks ago I needed to get some drain de-clogger.  One of the brands stuck out amongst all the others on the shelf at Home Depot, was the one with the big giant orange “Money-Back Guarantee” sticker slapped onto the side of the bottle.

NONE of its competitors had anything even remotely close to this so I grabbed this bottle right away and was off and running.  Never even looked at the price or considered how much it cost, compared to the other ones on the shelves.

I thought of this again, the other day when I needed to get my hands on a flash drive.  When you to to, there are literally hundreds of drives to choose from.  But if all I saw was “Lifetime Guarantee” or “Guaranteed to last 3 years,” or something like this… it would have made my decision-making MUCH easier.

Keep this in mind moving forward.  Your guarantee isn’t just risk-reversal protection you offer your buyers, it’s also a marketing differential you need to leverage, whenever you can.

Now go sell something, Craig Garber

P.S.  There is an entire section devoted to Guarantees, including how to use them… what kind of sales copy to use… and the different aspects of your business you can guarantee, besides your “results” — all inside “How To Make Maximum Money With Minimum Customers.”  Ships out today via US First Class Priority Mail, and… this book actually comes with a LIFETIME guarantee!

Now yours: not one but two FREE issues of Seductive Selling, along with 18 free (REAL) gifts that get you more leads… increase your conversion rates… and give you literally dozens of easy to use, breakthrough new marketing strategies.  Watch them on this video, right NOW!

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)