Business Strategy Consulting: How to get more conversions from lower response rates (not a mistake)

I’ve been spending lots of time helping people with conversions lately.  Initially, people tend to focus on response rates.  But after a while, once you know your marketing creates a response, your ego settles down and you realize you need more than just warm bodies that can fog a mirror.

At a certain point in time you come to understand that unless you’re getting qualified people in front of you, you’re never going to be able to invest your time wisely.  And in fact, if you ignore this, sooner or later it’s going to start driving you absolutely crazy.  Especially since the busier you get, the more you tend to value your time.

Now before you can improve the quality of your buyers, there’s a simple fact you’re going to have to accept.  You have to accept the fact that when you’re attracting better quality prospects, in all likelihood your response rates are going to drop.  That’s because weeding out the tire-kickers and looky-loos means weeding out people who’d normally respond to your messages but who aren’t going to respond any more.

I know, it sounds easy, but some people are possessed by high response rates.

Me personally, I’m driven by the quality of life I can live and the quality of people I can spend my time with, both personally and professionally… but hey, different strokes for different folks, right?

Anyway, one of the simplest ways of qualifying your people is by not wasting your time attracting them in the first place.  And the simplest and sharpest way of doing this is right up-front in your headline.

For instance, let’s say you’re selling a bodybuilding training system or even training itself:

“5 Free Facts That Cut Your Workout Time In Half”

As opposed to… “How To Get Big Muscles, Fast!”

See, the first headline qualifies your buyers much more, because it’s only going to attract people who are into working out in the first place.  You’re not going to have to sit there “convincing” people to work out, and you’re not going to attract people who are only looking to buy supplements or get muscles from some other kind of voodoo, or whatever.

Make sense?


So start cutting to the chase quicker, and you’re going to find the chase is actually a lot less work.

Now go sell something, Craig Garber

P.S.  Over 25 different headline formulas you can use to qualify YOUR buyers, starting on page 300 in my new book, “How To Make Maximum Money With Minimum Customers,” which ships out immediately via US First Class Priority Mail and comes with a LIFETIME guarantee.  Inside are the exact strategies I used to make over $578,463 with a small handful of customers, and almost all at 90% profit.  Includes Action Step Checklists so you can do the same thing in your business.

Get TWO FREE issues of Seductive Selling (now read in 14 countries world-wide), along with 18 free (REAL) gifts that get you more leads and give you literally dozens of easy to use, breakthrough new marketing strategies.  See all 18 of these goodies right here on this video!

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)