Back-end sales: how direct-mailers make their money

if you’re anything like me, you’re inherently inquisitive about loads of different things — especially things related to business and marketing and such, so this”ll be interesting for you.

ever get a big package of stuff in the mail and wonder how they’re making any money from it?

specifically, when you order an entry-level free trial for something and the marketing and distribution costs of whatever you ordered are clearly WAY over the cost of your trial price — want to know what’s really going on here?

ok, good.  because this is interesting and it’s how uber-successful marketers make their fortunes.  (dare i say, myself included)

so for instance, one time i ordered a few alternative health care books from a famous national publisher, for next to nothing.  there was no money to be made on this first purchase.  BUT…

here’s just SOME of the ways these companies make money in this situation:

Back-end sales – the “back-end” is the real meat for most smart publishers.  it’s the “sale after the sale,” and often consists of affiliate product sales… more sophisticated and expensive product upsets… and sometimes, even consulting or workshop-like events.  if you don’t have a back-end to your business, it’s truly costing you, big-time.

and keep in mind, the lion’s share of your ability to have a thriving back-end is based on two things:

one, your ability to over-deliver on the front-end.  NOTHING will cripple you faster than shoddy workmanship or disappointing your brand new customers.

and two, your ability to market these goods and services.

list rentals – building a mailing list of people hungry to order niche-related products is a great way to create a steady thriving list rental income

newsletter subscriptions – long-term newsletter subscriptions across a number of interrelated topics are almost always part of a publisher’s back-end

see, most people know the first sale is like the first kiss: the best… is yet to come.

if you don’t currently have a back-end to your business, i’d encourage you to create one, as fast as possible.  it will make your entire business — and therefore your entire life — much more exciting and dramatically different.

on pages 177 – 179 in my new book, “How To Make Maximum Money With Minimum Customers,” you get 21 different ways to make money in a back-end situation exactly like i just described.

in fact… Chapter 14, called “The Incredible Power of Your Back-End” is completely devoted to this one subject.

Now go sell something, Craig Garber


Discover how I made a hair north of $578K with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising in my newest book,  “How To Make Maximum Money With Minimum Customers.”

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)