What To Do When You Have No Testimonials….Simple…

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What To Do When You Have No Testimonials….Simple…

Posted Dec 8 2006 in Direct Response Marketing

Offline Newsletter member Marcus Fisher, from Milwaukie, Oregon (no relation to Milwaukee, Wisconsin, or to Brooklyn, New York) recently sent in a VERY good question.

Marcus had this to say:

Craig,

I listened to your teleseminar the other day and I’m getting ready to write a new piece of copy and I just have one question. How do you handle not having testimonials? My information product is brand new so no one has even seen it. Not sure what to do about that since all my
“competitors” have plenty of testimonials. Thanks for the time.

Regards, Marcus

This is an excellent question and it’s one worth answering (unlike lots of the questions that get sent in to my office).

Testimonials are absolutely a CRITICAL aspect of seductive selling and persuasion. What someone else has to say about you is FAR more important than what you have to say about yourself.

Marcus, Testimonials are THAT important, that you should give away copies of your product just to get them if you have to. And don’t just think of testimonials as “selling” material. CANDID testimonials will also give you incisive feedback about what’s good (and bad) about your product, as well as excellent ideas for back-end and follow-up products.

In fact, testimonials are SO important, that in the June 2006 issue of Seductive Selling, I devoted an entire page to them (page 10), including HOW to gather testimonials and a checklist of actual questions to ask people when gathering testimonials. If you want to order this back-issue for only 49.95 (current subscribers only) you can fax Anne in my office at 954-337-2369, or call at 813-333-2463.

Oh, and by-the-way, for what it’s worth, in a world filled with abundance, there really is no competition.

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The Seductive Selling Newsletter is my OFFLINE publication and now you can try it for FREE. December’s year-end blowout issue is out and right here: http://www.kingofcopy.com/ssnl
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Now go sell something, Craig Garber

P.S. Don’t under-estimate the value of testimonials, and never stop collecting or giving more and more of them.

Categories: Direct Response Marketing

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)