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Lead Generation Marketing: "I am NOT a wimp" (1977)
“I am NOT a wimp.” – Iron Mike Sharpe Iron Mike Sharpe was one of my favorite wrestlers to watch, back when I growing up in the late 1970’s. I don’t really know why I liked Iron Mike, but maybe one reason is I remember …
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Emotional Direct-Response Marketing: How to sell what you regret
Weird way people behave sometimes, especially when it comes to opportunity. People have a natural inclination to avoid discomfort, and to avoid loss. And this inclination is far more inherent, than the desire to make gains. In other words, we’re very primal in some ways. …
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Direct-Response Marketing: NEW – The Private Sale: this works VERY well
Here’s a really cool idea. I found it over the holidays when I was going through some old study books of mine, and I wanted to pass it along to you, because it’s an easy way to pick up a few bucks. It’s called “The …
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Direct Response Marketing: Why people buy and how to sell it to them
No matter what you do for a living, keep in mind… nothing gets bought unless it gets sold first. And as you probably know, much of selling simply involves giving people a reason or some kind of “excuse,” to buy. Sure, sometimes the offer in …
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Revealed for the first time: Why social media spread like wildfire
I recently read something interesting, about how when researchers want to raise the stress levels of mice, they isolate them. They put them into a cage all alone. I don’t assume an evergreen direct correlation with humans to mice, but I think it’s safe to …
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Hello, Sunshine (Great opportunity to go public with your goals)
Later on this week or early next, I’m going to have some cool announcements, so stay tuned. I hope you had a great holiday and I hope you and your family have a really smooth 2012. Like most people, I spent a lot of time …
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