Lead Generation Marketing: "I am NOT a wimp" (1977)
“I am NOT a wimp.” – Iron Mike Sharpe
Iron Mike Sharpe was one of my favorite wrestlers to watch, back when I growing up in the late 1970’s.
I don’t really know why I liked Iron Mike, but maybe one reason is I remember watching him with my brother, who passed away a couple of years ago. So Iron Mike is a good memory for that, if no other reason.
Mike was constantly taunted by wrestling fans, who called him a “wimp.”
And so he was always being interviewed and during these interviews, one of the first (and last) things he’d yell out, was… “I am not a wimp, I am not a wimp.”
I hadn’t thought about Iron Mike in probably 10 years or so, but for some strange reason this was what was on my mind when I woke up early this morning.
And it got me thinking of “brands” or identities, in general.
I started wondering about, whether most people or companies are trying to pull people TO them… or tell people what they are NOT (like Iron Mike did).
Common sense would tell you the norm is to “attract” instead of to filter out, and… if you check Wikipedia’s listing of Common Advertising Slogans http://en.wikiquote.org/wiki/Advertising_slogans
, this is exactly what you’ll find.
Most people try and attract. For example:
Wheaties – “Breakfast of Champions” – not, “Losers don’t eat breakfast”
Maxwell House – “Good to the last drop” – not, “When you’re too broke to buy better coffee sold in places other than supermarkets.”
Advertisements – “It pays to advertise” – not, “Most people will never make a dime on any ads they run, but keep trying — your ad rep has a family to support, too.”
Yes, in the end… Iron Mike Sharpe probably should have used a different slogan.
But hey, what do I know?
I’m not listed in Wikipedia, so who am I to say what’s what and who knows why, right? :-)
Let me know your thoughts below.
Now go sell something, Craig Garber
P.S. Next week I’ll be releasing and opening the Maximum Money Club (from the title of my book, “How To Make Maximum Money With Minimum Customers,”) so pay close attention
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