Direct-Response Marketing: NEW – The Private Sale: this works VERY well
Here’s a really cool idea.
I found it over the holidays when I was going through some old study books of mine, and I wanted to pass it along to you, because it’s an easy way to pick up a few bucks.
It’s called “The Private Sale,” and frankly, even a rube like me can get this one right, so listen up.
These notes were pre-Internet, so I’ll share the original idea with you and then talk about how you can adapt it to modern times.
Here’s what you do: you write a letter (in the mail) to your existing customers. In this short letter, you let them know you’re having a special, private sale that’s taking place after hours.
You tell ’em, only your current and previous customers can take advantage of this, and that the general public isn’t invited and won’t be allowed in.
Now since you have a real relationship with these people, you actually have to offer them some legitimate deals, so don’t mess this part up. BUT… if you do this, you’re going to have an INCREDIBLY captive audience that’s proven to be receptive to you.
And, depending on how your business works, you can even make an event out of this. You can do this twice a year… or even quarterly.
I buy coffee from a shop in New York City that has a really cool semi-annual sale. And I KNOW they crush it, when they run this promotion, because I spoke to them when I was in the store itself.
In fart, let me assure you, after a while… you will find yourself generating a pretty reliable and predictable amount of cash-flow during these Private Sales.
Online, of course, you can do the same thing. You can send the e-mails out only to your existing customers as well.
And if you’d like, you can use a code that gives them the discount, or you can offer a unique bonus, or… you can direct them to a special URL.
Again, very simple and to the point.
So don’t overlook the Private Sale – the larger your customer list, OR… the more legitimate your offer… the more it will benefit you.
Now go sell something, Craig Garber
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