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Q & A – A Fools Paradise
Here are a couple of questions that have recently crossed my desk. Q: Craig, why would anyone in his right mind use direct mail when you can use the internet to get business? Plus, sending out e-mails and using Google adwords is a lot cheaper …
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Men are from mars, and women are from…
Men are from mars, and women are from… apparently a place less valuable than Mars. Here, check this out: According to the American Association of University Women Educational Foundation, college educated women earn 19% less than college educated men, 1 year after graduation. This, in …
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It’s the most important thing to know.
I’ve been studying a lot of old ads lately for a project I’m going to start working on soon, and it’s amazing how easy it is to get bogged down in complicated selling formulas when you really don’t need to. A lot of your positioning …
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14 Common Mistakes: Which One Of Them Are You Making Right NOW?
On yesterday’s Seductive Selling Coaching Call, we talked about how to use offline newsletters to make a bundle, and in many many cases, launch an entire empire. (You need to look no further than the example I make of myself, in this month’s Offline Seductive …
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Why I Love The U.K.
England has been very very good to me. I have a number of friends and clients there, and of course, my wife is also from England. But here’s yet another reason why you gotta love the U.K. — the government is so “open-minded.” For example, …
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What Paris Hilton Knows… That You Don’t
If you live here in America, practically a moment doesn’t go by where on some news or entertainment gossip show, they aren’t covering Paris Hilton. Right now, every night you have literally DOZENS of shows covering Paris and whether or not she is going to …
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Happy Anniversary
Today is my 13th wedding anniversary, and soon we will be leaving for a long weekend out of town, for our anniversary, and then for Father’s Day (which I may talk about tomorrow). Here are a few items related to anniversaries and relationships: I love …
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The Second Selling Lesson At The Sponge Docks
Yesterday I told you a little story about what happened when I was over in Tarpon Springs this past weekend. Just in case you missed it, let me review a little bit here. First I’ll tell you what happened in quotes, and then I’ll answer …
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The Selling Lesson At The Sponge Docks
About 25 miles due west of where I live, there’s a small gulf-side town called Tarpon Springs. There are a few things you’ll notice when you first enter this sleepy laid-back town, which is literally right on the gulf — besides the balmy sea breezes …
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When Less… Is More: The Cinderella Principle
When I was a financial planner back in the 1990’s, I was like every other independent entrepreneur — desperate for any new business I could find. But there again, at the same time, I was frustrated because I had so many tire-kickers and looky-loos to …
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Important News: Price Hike
In 2000, I participated in a monthly tele-coaching program that cost me $397 a month. I say “cost” — because it really WAS a cost, not an investment. Although I got a few bits and pieces out of the program, the call was basically a …
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If you can’t beat ‘em, become a cop.
Here’s an unusual marketing strategy that often works. I say unusual, because it’s actually a positioning technique that, on the surface, looks like an ethical consumer service, but make no mistake — it’s a positioning technique. It’s almost a way of saying, “If I can’t …
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What The Pirates Knew, In Spite Of Themselves
About two weeks ago I went to see the Pirates Of The Caribbean on opening night. My whole family has really enjoyed these movies, and the spirit of adventure they bring. The stories are very compelling and really get you involved (even when they make …
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Tomorrow Is The Last Day To Get This!
Just a quick note to let you know that tomorrow will be the last day to get your hands on this month’s Offline Seductive Selling Newsletter. Inside this month’s HOT new issue, you’ll discover: Why I booted THREE members out of my mastermind group (on …
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Forgiveness is on every street corner.
You know, a lot of people feel I’m a hardass about some things. And frankly, when it comes to business, I am. The truth is, you need to be a hardass in business, because in business, “soft” and “successful”… don’t necessarily mix together to create …
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An Open Letter To Isaac Larian…
If you are the parent of a girl under age 10, then you have no doubt, heard of “Bratz.” They are little dolls — typically they are girls dressed in skimpy clothing, with exaggerated feminine features (lips, hips, etc.), who are wearing a TON of …
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… But stuff people want, does.
Caught ANOTHER bass last night — just a little peanut — but my daughter liked it anyway. (Doesn’t take much to be a hero to your 7-year old.) Yesterday we talked about how great ideas don’t sell, and that the ONLY thing that sells is …
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Great ideas don’t sell.
I’m back — been literally buried up to my eyeballs in work, but last night I went fishing after having a client in for a full-day of consulting, and the fish were REALLY hitting. After only a few minutes fishing off my dock, I pulled …
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Here’s the very best way to get somebody to pay attention to you.
Marketing is all about communications, and getting your prospects to pay attention to you. It’s about being able to cut through all the clutter in your prospects life, and get them to stop what they’re doing and listen to what YOU have to say. Here’s …
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How Do Those Euro Guys Do It?
How do those European men do it? They always manage to look so graceful and slick, regardless of what they’re doing. I mean, I’m about as graceful as an elephant in an elevator, so perhaps my standard of comparison here isn’t really fair, but you …
