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Feels so good, feels so right — why stop?
Last week I had a couple of clients in my office for a day of consulting, and something very interesting came up. They told me they sent out a mailing piece that did well, and they pulled in somewhere north of $250,000 dollars in real …
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A fool short the next day, too.
Yesterday I posted a few different April Fool’s stories and I asked you to tell me which one of them was true and which wasn’t. Here again, was that first story: One: In 1998 Burger King published a full-page advertisement in USA Today announcing the …
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A Day Late and a fool short:
Tell me which one of these April Fools stories are true, and why (no peeking, O.K.?): One: In 1998 Burger King published a full-page advertisement in USA Today announcing the introduction of a new item to their menu, called the “Left-Handed Whopper,” which was specifically …
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Today Is The LAST Day This Will Be Available
Today is the absolute LAST day you can get your hands on the March issue of my Offline Seductive Selling Newsletter, AND this month’s Audio Success CD of the month interview with Mike Miget — who took his success in the mortgage business and leveraged …
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Lead Generation Strategies: Last Chance
If you generate leads as part of your business, in ANY way shape or form, then you MUST be aware of something that’s VERY relevant, and that will no longer be available in less than 48 hours. On this month’s Seductive Selling Coaching Call, we …
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Anal Retentives Will Love This One (Ouch!)
Today I’m going to reveal something that’s going to be able to increase your sales almost instantly, and the more organized and anal retentive you are, the more you’ll love this technique. In fact, if you’re anal and have OCD, you might be working on …
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Walk the walk… talk the talk. Here’s an extra $305K for you — minimum.
Last week (on Friday I believe), we talked about how much consumers rely on other consumers for social proof and credibility. I think for certain products it was something like 73% of all buying decisions are made based on these third-party “testimonials” and social proof. …
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Lonely? Nerd? Clown? Jock?
It’s not easy being a successful entrepreneur. The workload is frankly sometimes overwhelming. Keeping track of umpteen different projects going on all at once — each one in a different stage… preparing for and delivering in-person presentations… writing daily tips… writing for clients… finishing up …
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Who Do You Trust? You’d be surprised.
According to Compete, a marketing research firm, 71% of all consumers admit to being influenced by opinions of other consumers. 73% are influenced by “industry experts” which is, to some extent, more a function of perception than reality (one of the best ways to be …
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On Bleating Sheeps And Odds and Sods.
There’s a curious man in my Mastermind Group named Jeff Pettitt. On the surface, he’s a pretty tough fellow. Big guy, clears six-foot easy and then some, lean and tough as nails. The kind of lean that makes boxers hard and effective, not lean as …
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Silent night… Silent Life.
Yesterday I got a TON of work done. After waking up early, I worked on some client projects of mine, and then one of the members of my Mastermind Group, Brian Deacon, came down for a full day of consulting, and Brian was also nice …
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LIVE: Less Than 1-Hour Left!
Join me on my radio show, the Seductive Selling Marketing Hour For Entrepreneurs, LIVE at 1 pm Eastern time! Listen in at http://www.kingofcopy.com/radio I’ll have a special guest with me in the studio: Brian Deacon, who runs a Homeowners Maintenance Program for upscale homeowners here …
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LIVE In The Studio Today!
Join me on my radio show, the Seductive Selling Marketing Hour For Entrepreneurs, LIVE at 1 pm Eastern time! Listen in at http://www.kingofcopy.com/radio I’ll have a special guest with me in the studio: Brian Deacon, who runs a Homeowners Maintenance Program for upscale homeowners here …
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Smile… You’re On Candid Camera
I used to love watching Candid Camera when I was a kid. I guess, in a sense, you could say Alan Fundt’s show was the first “reality show” on television. I actually remember seeing the show in black and white, and then I DO believe …
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The Evil That Men (Don’t) Do.
43 years ago today marked the date of one of the most devastating and sordid crime sprees ever to take place. Kitty Genovese, a 28-year-old woman, was stabbed to death in New York City. According to the papers, the same killers who attacked Genovese, committed …
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What’s in a call?
After I sent out this morning’s e-mail, we received a number of inquires about the monthly Seductive Selling Coaching Calls, and the kind of information that’s covered on them. The answer is, the calls cover LOADS of different topics, from direct response marketing-based items, to …
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If you’re gonna hit ‘em, you’d better be throwing a knockout punch.
Here’s what you’re up against: Some eggs are now stamped with ads on them in the supermarket. Pizza cartons and Chinese food take-out containers now have ads stamped all over them. You can’t pee in a urinal without seeing an ad for something in front …
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Loyal to the brand, or loyal to the Bribe?
I’d been going through “Blade” Magazine, which is about knives, and the lion’s share of all the space ads in there mentioned two things: The name of the company, and “lowest prices.” Neither of these things are very compelling, and in fact, I’d bet simply …
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Nothing like a good rags-to-riches story, hey?
There really is nothing like a good story. And in fact, if you’ve got a story somewhere in your profile — and I know you do, because everyone does — you’d better be using it, because as Mike Miget, this month’s Audio Success Interview CD …
