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Stock Market: Crisis Or Correction?
Yesterday in the gym, lots of people doing cardio on the machines were riveted to the television screens. CNN was covering the stock market’s up-and-down ride. The headline scrolling across the screen was “Crisis or Correction?” And of course, they had a couple of different …
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Tastes Great, Less Filling
I’ve been watching The Bronx Is Burning On HBO, and this show is very tangible to me, since I was a 14 year old kid living and dying with the Yankees, during that summer of 1977. I remember the great blackout, and the crazy Son …
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The Bourne Factor: It’s What Everybody Wants, Now.
Hey, before I get going, make SURE you check out the new Bourne Ultimatum movie. I saw it this weekend with my wife and my sons and it was AWESOME. An absolute thrill-a-minute, and like me… the movie was on “10” for the entire length …
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Am I A Sexy Bitch Or What?
It’s late as I’m posting this one — for die hard fans only: Now go sell something, Craig
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Make Sure You Use My New Online Marketing Encyclopedia
It’s Friday, and I’m taking the day — and the weekend, off — so I’ll be brief and to the point, with just a few announcements. I’ll be fishing and hanging out with my kids, enjoying them before school starts next week. (And then enjoying …
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Do Fonts Really Matter?
You know, it’s a curious thing. The more moving parts people identify about a sales letter, the more things they have to obsess over. For instance, one thing I get asked all the time, is whether or not the font size and style really matters. …
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The most powerful boost your business can get — doesn’t cost a thing.
There is something electric about what happens when certain people enter into a room. It’s the same “buzz” that small children often create, although admittedly, sometimes what they bring is more chaotic and less charismatic than what an adult will bring. What I’m talking about, …
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Are you getting medieval on me? No Marcellus, no.
In Quentin Tarantino’s 1994 Academy Award-winning film Pulp Fiction, there’s a scene in it towards the end where Ving Rhames (Did you know “Ving” is actually short for “Irving”?) says, in a moment of retribution, one of the more memorable lines in a movie that’s …
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Hot Tuna. Curious?
I have NO idea why you opened this blog post. Perhaps it’s just a habit of yours… perhaps I was just next in line and you got lucky… or perhaps it was something about the subject line. Now if it was the first two, then …
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When The Devil Is — And Isn’t — In The Details
Last week I showed you the advanced way to use specifics in your sales copy — meaning, how to specifically stimulate and push your prospects by triggering specific sensory emotions. This, of course, is how you get people involved. However, there is another part of …
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98.6% Ain’t Gonna Get You Anywhere
We all know that speaking in specific terms — especially when you’re trying to sell something — gives you more credibility, but most people don’t understand why. See, amateurs think I’m referring to being specific as in saying “98.6%” as opposed to saying 98%… or …
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Scratch And Dent Sale!
If you have had your eye on my Seductive Selling System, but have been waiting for just the right moment to buy it, then this is the most exciting and important message you will ever read! NOW is that moment, and here’s why: Over the …
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Be Careful With Questions. Very Careful.
Lots of people send me copy to review with questions in the headlines or sub-headlines, and frankly this is a very dangerous thing to do. For starters, in social settings and in courtrooms, questions are often used to “trap” someone into saying something or putting …
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Have you got junk in your trunk?
What is junk mail? Well, the definition of junk mail is similar to the definition of “weeds.” A weed is any plant you don’t want, right? And most people feel the same way about junk mail. If you get a piece of mail you don’t …
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Clearly, in life… nothing is impossible.
Have you ever had something so unbelievably incredible happen to you, it was almost too good to be true? Have you ever experienced something so strange it actually felt surreal? That the results of your efforts went SOOOO far beyond what you expected it seemed …
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Another Reason Why The ‘Convincing’ Business Sucks
If you own any of my products that come with Audio CD Interviews, or if you’ve ever heard me being interviewed live, then you’ve probably heard me make the comment that “being in the convincing business sucks.” What I mean by this, is that you’re …
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A Happy Birthday Wish For Nick, And A Lesson For Us All
Donny Deutsch is the captivating host of “The Big Idea” — an interview show with provocative guests that’s on television nightly, here in the states. Before he landed this television show, Donny was the CEO of Deutsch, Inc. — a small advertising firm Donny took …
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Role Models: Oprah versus The Donald versus Martha. Guess who wins?
Well I’m back here in the good old US and A, after my trip to the UK and Portugal. I learned quite a bit while overseas and I’ll be discussing it in next month’s offline newsletter. I also got caught up on some new reading, …
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Black, White, Yellow? It’s all Greek to me.
So I spent the past 4 days in England — sick with a cold from not sleeping on the plane flight over — but enjoying myself none the less, and on my road to recovery. England is a huge melting pot, culturally — as much …
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The Right Way… And The Wrong Way… To Structure An Offer
By the time you read this, I will be well on my way to London’s Gatwick airport for a little r & r. Today is Friday the 13th, and many folks consider this an unlucky day. The fear of Friday the 13th is called paraskavedekatriaphobia, …
