The World… is Oblivious:
The more I’m out and about… the more surprised I am how some people can even make it through one day on earth. For example, last week, I was out driving around down here in Tampa Bay area north of where I live. The weather …
Copywriting tip: When to shut up, and when not to:
Last week, I was going through a 7-Step Sales Copy Overhaul with a client of mine. A lot of his issues revolved around a specific problem he was having. And that was, actually “describing” what he was selling. Frankly, he was selling himself short, by …
Penalty of Leadership?
You may be familiar with this ad, but maybe not. It was ran by Cadillac in the Saturday Evening Post, on January 20, 1915, almost a century ago. At first blush, as an ad to sell cars, it seems pretty useless. However, read it slowly, …
Copywriting: The Division Bell
As a music lover, and a child of the 1970’s, I spent a lot of time in my room listening to albums. One of my favorite bands was, and still is, Pink Floyd. There are a number of reasons I love their music, but one …
Interesting New Business Model:
I recently came across a company with an interesting new business model. It’s called MassDrop and it’s kind of like a crowdfunding project that allows you to buy unusual retail items. It’s like taking a trip to the mall and walking through stores like Spencer’s …
