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Small Business Marketing: A critical mistake people make when selling in print
You want to write a sales letter that makes people comfortable with you, right? And… you’re a smart enough marketer that you already know, the LAST thing you want to do is to make your reader feel like you’re trying to sell them something, right? …
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Copywriting tips: Big mistake you're making when writing to your buyers
When I first got started writing copy, I was told “People are lazy, and that when you write, you have to do things to help them overcome their laziness, to help them take action now.” Or else… because they’re so lazy, they won’t do anything. …
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Copywriting tips: How to "close" your customers in print… part 1 (R-Rated)
If you make your living by selling, this may be the most important piece of information you read this year. Yesterday I mentioned how if you’re selling results, solutions, and end benefits — instead of “all the things you do” — your customers will hear …
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