54% On Page Conversion Rate? Performance Results:

Here’s a brief list of some of the results I get for clients. Yes, some of these numbers are unusual – but I’ve been producing results like this since 2000 – so not that unusual for me.

If you have any questions or want to discuss working on a project together, or you want to hire me to develop your marketing strategy, or to write your creatives… email me directly (craig AT kingofcopy.com) or call our office at 813-333-2463 and leave a message.

Here you go:

General Accomplishments:

  • Published a paid for offline subscription newsletter, “Seductive Selling,” for 10 years (April 2006 – December 2015). A large percentage of my early subscribers were still with me when I stopped publishing…

Online marketing:

  • Supplement Space: Diet pill – average sale $286… Krill Oil – average sale – $330, 35% took first upsell – all to cold list buys…
  • A solo email drop I recently created got a 15.43% open rate, and a click-through rate of 21.4%…
  • An email sequence I wrote recently went out to a small list of only 95 prospects. Within the first 4 days, 4 workshop sales were already made – 3 at $2,597, and 1 at $3,597 – $11,388 total…
  • A recent affiliate campaign I wrote for a client delivered these results for two of his affiliates. Promo 1: 30.96% click through rate – and 100% of these people ordered. We didn’t do as well with the second promotion, but still… nothing to feel badly about, with a 44.68% click through rate, and 88.88% orders…
  • A webinar registration landing page I put together, had a 54% on-page conversion rate. Webinar host was pitching an in-person workshop, which more than sold out and caused him to have to book a larger hotel room (a great problem to have!)…
  • A solo email drop lead generation ad I just finished putting together, along with a webinar registration page, delivered a 66% on-page conversion rate for webinar sign-ups, with 17.4% of the entire list opening up the emails. Even split-testing the lead generation ad, using two different photos… the ad copy was so strong, the difference between them was only a handful of signups…
  • And, 7 days after a recent information product launch, 37.73% of the people who clicked through, ordered…

Offline Marketing

  • A direct mail piece I created, generated a 47.1% lead generation response on the first mailing, in a boring and mundane industry. My client couldn’t mail out a second or third mailer because he already exceeded the allotted number of teleseminar participants on this first mailer. I then coached him on how to structure his presentation and his close… and he went on to sell $151,000 worth of marketing programs and coaching on the call. And by the way, this was the first teleseminar he ever gave…
  • A financial services professional in the midwest increased his leads by 51% using a direct mail piece I developed. Because he was now also dealing with more qualified leads, his net cash-flow went up by 60%. Lead acquisition costs also dropped by 21%…
  • I invest in real estate. One of the lead generation mailers in my real estate business got a 32.85% response within the first 3 weeks…

At this point in time I’ve worked with over 300 clients in more than 104 different industries

I’ll be happy to answer any questions you might have. Again, simply email me directly (craig AT kingofcopy.com)or call our office at 813-333-2463 and leave a message.

With my wife Anne and Penn Jillette at The Rio in Las Vegas, after his show.

With my wife Anne and Penn Jillette at The Rio in Las Vegas, after his show.

 

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