December 2006

First, as a heads up, I’m leaving town soon, for a very L-O-O-N-G overdue vacation somewhere out in a nearby ocean where it’s warm, where there are no clients of mine… and actually no computers either. In fact, chances are outstanding if you DO hear from me; it won’t be ...

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Here are 3 simple ways to create and strengthen your headlines and build your entire sales pitch: One of the many reasons I always write my headlines first, is that by doing so you get a number of ideas you can ultimately build your entire marketing campaign around — or ...

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When Ray Croc founded McDonalds, he looked at his business differently. He didn’t look at his business as a “burger joint”, he looked at is as real estate with a set of systems planted firmly on top of it, that would keep him in cash-flow heaven, for many years to ...

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Offline Newsletter member Marcus Fisher, from Milwaukie, Oregon (no relation to Milwaukee, Wisconsin, or to Brooklyn, New York) recently sent in a VERY good question. Marcus had this to say: Craig, I listened to your teleseminar the other day and I’m getting ready to write a new piece of copy ...

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The other day I ran a free teleseminar. Here’s a comment that was sent in to me from a listener. For personal reasons as you will see, I’m obviously keeping this one confidential, but rest assured we received this the morning after the seminar: “Craig, I was on the teleseminar ...

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TWO things: At the stroke of midnight tonight, the cost of the Seductive Selling System will go up by $100 Dollars. As you know, I do NOT run sales on my products, so effectively, this is a RARE 15-hour sale, and it’s the only one you will ever receive. The ...

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I’m sure you’ve heard this quote, from a speech given by our 26th President, Theodore Roosevelt, on April 23, 1910, in Paris, France. During part of the speech, he said… “It is not the critic who counts, not the man who points out how the strong man stumbles, or where ...

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Here’s a new trend that’s pretty interesting, and pretty “common sense-like” if you think about it. One of the hottest new rages amongst baby boomers is buying high-end bikes. For instance, there’s a brushed silver, custom-made bike called the “Guru”, which goes for around $9 grand… and then there’s the ...

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Do you have “marketing schizophrenia”? Do you read “this” one day and “that” the next? And then try out bits and pieces of each thing you read? Do you take two or three different sales letters (that someone else wrote), cut them into bits and pieces, and then use them ...

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Boy-oh-boy is that guy from Seinfeld in a heap of trouble! Last week, Michael Richards, the guy who plays “Kramer” on the Seinfeld television show, exploded on stage during his stand-up routine. He was being heckled by a couple of black guys and instead of rolling with the punches like ...

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