There really is NO excuse… for being so ignorant, you don’t know what to put in your douche
OMG, look how far backwards we’ve come!
In the last ad we reviewed, we saw how at one time it was possible to point out the fact that people are overweight. And, how today, this would be considered politically incorrect or offensive.
If that one’s taboo, then what is this ad?
This ad for Zonite, is from somewhere in the 1930’s to early 1950’s, promoting “new” douching products. (Sorry, but this entire process smells fishy to me.)
What’s astonishing is that the ad is basically implying that any woman who doesn’t use this product is ignorant about “facts on proper intimate feminine cleanliness.”
Wow. If this is really “how it was,” it shows you how women’s roles were completely submissive to men during this era. Even to the point where a woman would potentially feel shame about what’s best for her vagina — even if those words were written by a man — and clearly written to sell products.
This ad has one of the longest sentences (With poor grammar, to boot!) I’ve ever read: “Because in this age of enlightenment and frankness there’s no excuse for ignorance of facts on proper intimate feminine cleanliness which often can mean so much to womanly charm, health, and happiness.”
Also, notice that the piece is a lead generation ad. The company isn’t only selling Zonite, they’re also trying to generate leads by pitching a “Free Booket edited by eminent gynecologists.”
If you want to know why you don’t see lead generation ads like this any more – in the consumer sector – it’s because media costs make positive ROI on this, impossible.
Back then, you’d pay (hypothetically) 5 cents for a lead — maybe 50 cents for a customer — and you’d get that customer for a long time. So by their second purchase, you’ve r
Today, try an run an ad like this and you’re going to pay no less than $50 for a lead (conservatively) and God only knows what, for a customer. And if you’re selling consumer products — douching or otherwise — the ROI simply isn’t there.
Lastly… call me silly, but doesn’t Zonite sound like a pill you take that makes you nod out, or have some other kind of Xanax-inducing coma-like impact on you? NOT something you get all excited about inserting into your vagina — no matter HOW funky it might be.
By the way… I’ve NEVER seen or heard about a woman douching — ever. Now maybe I’ve lived a sheltered life or something… or maybe it’s just that all the women in my life were just ignorant about what they need to do to make them charming, healthy, and happy.
Oh, one more thing… if you want to see more vintage ads from Zonite, check out Sociological Images. It’s a very interesting blog with tons of cool and thought-provoking information on it.
