Sex In Advertising

Some people believe sex in advertising is effective.

I’m not one of them.

Don’t get me wrong — I think sex is great, and I think advertising is great, but that doesn’t always mean they’re great together.

What’s important — no matter how much sex in advertising you’re using — is whether you’re creating a compelling enough offer, to get your prospects to respond… and to follow a specific call to action.

Most of the time, however… when sex in advertising is used, the part about “your buyers following a specific call to action,” is overlooked.

It’s falsely assumed that when someone is sexually provocative, people will simply respond, “automatically.”

They might do this — but they’re responding internally to the sexual stimulation, in whatever way they respond to sexual stimulations.  And that response is typically, NOT what the advertiser wants.  Which is, presumably… for the reader to go out and buy something.

Now some people also believe you should slap your wife around if she doesn’t bring you the right coffee… at just the right time.

I’m not one of them, either. But apparently… Chase & Sanborn was, when they rolled out this ad, Lord only knows how long ago.

I’m not sure anyone is going to read this, get a boner, and then scramble out the front door and head on down to their local grocery store to buy some coffee.

As a side note, don’t you find it odd how provocative this ad is, compared to the kinds of ads mainstream media is willing to publish, today?

Sure, the implication of violence against women, and the female subservience in this ad is definitely not cool — at all.  But don’t you find it just a little strange, that in today’s day and age — where a virtual infinite amount of sex, and all sorts of depravity far beyond what you and I could ever imagine… is just a click away — how mainstream media is somewhat repressed when it comes to things like this?

Don’t kid yourself – progress within vacuum, isn’t progress… any more than a mind open to “some things,” is a truly open mind.