Examples Of Branding
Jesus, I hate ads like this. They are as effective as your nail clipper is, when it comes to trimming a horses hoof.
Let’s walk through the mechanics of how this is supposed to go, according to the advertising agencies who sell drek like this:
1. Guy’s attention is drawn to ad because of the three good-looking women.
2. Guy realizes why they look all hot-and-bothered (guess?)
3. Guy gets a boner.
4. Guy thinks, “Hey… if I drink White Horse, I can pick up loads of hot women like this.”
5. Guy immediately goes out and buys 14 cases of White Horse whisky.
Now let’s look at what really happens:
1. Guy’s attention is drawn to ad because of the three good-looking women.
2. Guy gets a boner.
3. Guy stares at these women, very deeply. Moving slowly from one to the other, thinking… about their mouths… their bodies… maybe even imagining the kind of lingerie they’ll be wearing when they come over to his place.
4. Guy goes online and starts looking at porn.
5. Later on that evening, guy’s friend comes over and says, “Hey, want to go and try some White Horse?”
6. Guy says, “What’s that?”
‘Nuff said.
