Category: Human Nature
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Overcoming adversity: The story of the stone and the Gold
Before we get to today’s tip, which is a little story I want you to think about… just a quick “Thank you” if you were one of the people who ordered Psychological Conversion Strategies. I’ve left the sales letter up, in case you want to learn from it… but you will be unable to order.…
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They say things happen for a reason – here’s the reason:
They say things happen ‘for a reason’ – here’s that reason: An American tourist on safari in the Sahara Desert, takes a wrong turn and becomes lost. After a long morning sweltering underneath the hot sun, he spots a man riding towards him, on a donkey. Turns out, the man’s a peddler. “Please help me,”…
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How To Start A Sales Letter
Today we’ll talk about a How To Start A Sales Letter But first, a quick announcement to let you know my book, How To Make Maximum Money With Minimum Customers, is now available on the iTunes Store, and you can get it here Now check this out. “You probably know, John Lennon was murdered by…
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LinkedIn Marketing Fails:
Here are a few funny things I saw recently, on LinkedIn: 1. Does it count when you call yourself a visionary? I’m always impressed when someone refers to another person as a “visionary.” To me, that’s interesting. When you find a true “visionary”… someone who can actually conceptualize and anticipate things that are going to…
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3 Ways To Destroy Your Credibility
Here’s how to destroy your credibility: About a week ago, I was looking through a sales letter online. It was someone selling “How To” information. The guy who wrote the letter took a very strong position about how he wasn’t like everyone else. In fact, this was his entire platform as far as his differential…
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Copywriting tips: You don’t have to be Jewish, to love Levy’s, do you?
Copywriting tips. they were all over the place. Plastered across the walls on subway stations all over Manhattan and The Bronx. Inside the trains themselves. Smiling American Indian men, smiling at you from behind the glass inside bus stops. Little Asian boys looking down at you while riding the #6 train to school. These posters…
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Marketplace Positioning & How to do it even when it makes you uncomfortable:
Friday, we talked a little bit about Market Positioning, and how some people are reluctant to position themselves where they need to be. If you missed the post, you can read it here You know, positioning is much more than “boasting” and in fact, boasting and bragging, isn’t positioning, at all. However, what do you…
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Unconventional business thinking, that actually works
Well I hope your New Year’s Eve celebration went well. Mine was pretty mellow and chilled out. A cigar, a slow drink, my wife, and some good friends. I thought about this because many years ago, I did some volunteer work as a Guardian Ad-Litem. And I remember one case I was involved with, in…
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Happy New Year? We’ll see.
Hey, before we close out 2013 with one of my favorite short stories… I wanted to take this opportunity to wish you a happy and healthy 2014. Sometimes life hands you lemons… and sometimes you can make lemonades with those lemons. But other times life hands you rotten lemons. And you just have to try…
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Special Holiday Message
I just wanted to take a moment to say “Thanks” for your support throughout the years, and to wish you and your family a really happy, very relaxed and peaceful holiday. I realize you can’t make everyone happy, every time you send out an e-mail. So I truly appreciate your patience in sticking with me.…
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Goal-setting 101: What are your thoughts on this?
It’s that time of the year again when you sit back and assess what happened this year… what you want to happen next year… and what the differential needs to be, to make this happen. You know what I mean — it’s the proverbial Goal-Setting season. To be honest, I’ve never been good at setting…
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Advertising tip: 3 Ways To Generate New Leads:
Hey, before we get started today, check out this unusual new commercial I saw the other day — it’s very clever: That was pretty cool, wasn’t it? You bet. And so is the strategy we’re about to discuss, because if you use it correctly, it’ll make you a tidy little bundle of cash. So let’s…
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New Offbeat Ads just posted, plus pre-video launch Q & A
Quickie today: I just posted up a dozen new Offbeat Ads, and many of them are very interesting — including the infamous Pet Monkey ad, and the scandalous Nembutal ad — so check ’em out. Also, I’m getting ready to post up another Q & A video soon, so if you have any questions you…
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Readability statistics and how to use them to sell more
I’m not a particularly big fan of Microsoft Word. It’s quirky on Mac, at best… and if you’re using any kind of graphics at all — good luck. It’s the only software I know where you can stick a jpg file on the bottom of page 1, and then try and move it over an…
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How To Increase Your Prices: 39.4% boost in average sales price
I’m a bit of a sneaker hound. Nowhere near the way I used to be when I was younger, but I still typically have 3-4 pairs I rotate through during the week. I coordinate my sneakers with whatever shorts and t-shirt I’m wearing to the gym that day. (This is my brush with fashion, by…
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Part 4 – How to persuade your buyers:
Today, Part 4 in this series – How To Persuade Your Buyers I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell…
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Selling Strategies: How to show your buyers an advantage…
Today, Part 2 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell Sackheim, and ultimately… he wound up…
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How To Maximize Your Time – Add 1.5 Extra hours of free time… and at LEAST 2 Extra hours of productivity, to your day:
I mentioned last week how I’m REALLY buried with work right now. And so one of the things I seriously needed to do was clean up any inefficiencies in my use of time. I’ve tried this before, without much success. I had LOTS of starts and stops, trying this and that… and I only wound…
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How To Write A Good Business Introduction Letter (And… How Not To!)
WORST letter I ever wrote: I was going through some old files the other day, and I found what has to be… the absolute WORST letter I ever wrote. It’s a letter I sent out to people back in 2000, when I first started writing sales copy. I was trying to get local clients, and…
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How NOT To Deliver A Great Customer Experience
“No, I’m not DEAD.” I know it’s been too long since I’ve e-mailed my list, when I get people e-mailing my office asking if something’s happened to me. So, for the record, “No, I’m not dead and nothing’s happened.” Nothing outside of the fact that I’m really and truly busy, that is. I’ve got a…