How To Start A Sales Letter
Today we’ll talk about a How To Start A Sales Letter
But first, a quick announcement to let you know my book, How To Make Maximum Money With Minimum Customers, is now available on the iTunes Store, and you can get it here
Now check this out.
“You probably know, John Lennon was murdered by Mark David Chapman. Chapman, a resident of Hawaii, purchased the gun he used to kill Lennon on Young Street in Honolulu, exactly six weeks before. He shot Lennon in cold blood, right in front of Lennon’s apartment building, The Dakota, on New York City’s Central Park West”
“Americans have been shattering sports records because athletes are bigger, stronger, faster, and in much better physical condition than ever before.”
“Did you know that chocolate contains an unusual chemical called phenyl-ethyl-amine (PEA), which is a natural substance that makes you feel the same sense of euphoria your body feels when you’re falling in love?
Interesting, no?
Sometimes, the best way to open up your sales letter is with a curiosity-provoking eye-opening question or statement or fact, that’s going to engage your prospects and make them curious.
These 3 statements would be perfect
Then, you continue taking them down that greased slide with more compelling facts until they’re so engaged with what you’re saying… that by the time they’ve finished reading, they’re like putty in your hands, and…
The sale is yours!
These 3 statements would be perfect openings for letters about gun control… a new sports drink or athletic performance enhancer… and some new Belgian Chocolate.
Then, after you open, you continue taking them down that greased slide with more compelling facts until they’re so engaged with what you’re saying… by the time they’ve finished reading, they’re like putty in your hands.
And then… the sale is yours :-)
Easy, isn’t it?
Comments? Leave ’em below
Now go sell something, Craig Garber
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listening to:
Withstand – Kamchatka (2007)
