Author: Craig Garber
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Lead Generation Marketing: "I am NOT a wimp" (1977)
“I am NOT a wimp.” – Iron Mike Sharpe Iron Mike Sharpe was one of my favorite wrestlers to watch, back when I growing up in the late 1970’s. I don’t really know why I liked Iron Mike, but maybe one reason is I remember watching him with my brother, who passed away a couple…
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Emotional Direct-Response Marketing: How to sell what you regret
Weird way people behave sometimes, especially when it comes to opportunity. People have a natural inclination to avoid discomfort, and to avoid loss. And this inclination is far more inherent, than the desire to make gains. In other words, we’re very primal in some ways. Our instinct to protect what’s ours — like arms clasping…
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Direct-Response Marketing: NEW – The Private Sale: this works VERY well
Here’s a really cool idea. I found it over the holidays when I was going through some old study books of mine, and I wanted to pass it along to you, because it’s an easy way to pick up a few bucks. It’s called “The Private Sale,” and frankly, even a rube like me can…
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Direct Response Marketing: Why people buy and how to sell it to them
No matter what you do for a living, keep in mind… nothing gets bought unless it gets sold first. And as you probably know, much of selling simply involves giving people a reason or some kind of “excuse,” to buy. Sure, sometimes the offer in and of itself, is enough of a reason. But other…
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Hello, Sunshine (Great opportunity to go public with your goals)
Later on this week or early next, I’m going to have some cool announcements, so stay tuned. I hope you had a great holiday and I hope you and your family have a really smooth 2012. Like most people, I spent a lot of time at home with my own family during the last couple…
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A Special holiday message and short story: The Farmer's Donkey
I’m laying low this week and next. Trying to tie up some loose ends… catch up on some reading… and spending time with my family, relaxing. And I hope you are doing something similar. I just want to take this opportunity to wish you and your family, warmth and good cheer during this holiday season…
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Copywriting – FINAL: Last day to save $600 off sales copy review
FINAL reminder that today is the last day to order a 7-Step Detailed Sales Copy Review, before the price goes up. Tomorrow the price goes up by $600, and right now, you can also make two payments if you want. My time is getting tighter and tighter with all the permanent projects I’m getting involved…
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Growing your business, growing your life – Let me know if this is for you, or not:
Here’s the deal: I’m not sure whether I’m going to do this or not, because it’s a huge commitment and a big responsibility, but… I may have something you’re interested in. Here’s what I am thinking about doing. And… I’m ONLY thinking about it, at this point. I’m thinking about setting up a very exclusive,…
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Closing techniques: "YEs," Apparently so?
The other day, I sent out an e-mail, and we literally had HUNDREDS of “Yes” responses – FAR more than ever before. Here was the e-mail, in case you missed it. I’m working on this program now, and it will be released in January. But what I want to do next, is figure out how…
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Lead Generation Marketing – One question: yes or no?
I have one question for you, and I only want a yes or no response. And here’s why: One of the biggest stumbling blocks for most people is lead conversion. Taking existing leads who’ve come into your sales funnel, or your selling process… and converting them into buyers. I have a VERY effective solution for…
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Writing Sales Letters: Major changes starting now, and how to sell old and unusual stuff
First some administrative stuff. Next year I’m making a number of changes in my business. One of the things that will be changing is I will be doing a lot fewer copywriting critiques. So if you’ve been considering getting one of those powerful 7-Step Detailed Sales Copy Overhauls, book it now, because after Friday, December…
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URGENT, European list members: Meet me in person on December 10th!
OK, REALLY Big news if you’re in Europe: I’ll be in Munich putting on a very intimate, very cool workshop — and there are only 5 seats still remaining as of this minute. On top of this, admission is RIDICULOUSLY low. So if you want to hang out and learn from me, and get a…
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HUGE 50% Off Cyber Monday Sale – Next 3 Days ONLY:
This one’s HUGE and it’s NEVER happened before, so tell all your friends. For the next 3 Days ONLY, all my products (and some consulting services as well) are on sale, HALF off. Simply enter “Cyber50” as the code in your shopping cart Payment plans are also still available – also now at half-off. The…
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Direct-Response Copywriting & Marketing Strategies: Heads up for SERIOUS 50% Off Cyber Monday sale
Just a quick reminder that starting on Cyber Monday, and running for 3 days ONLY, you can get virtually ANY of my Products listed here, for a whopping 50% off. This is good on any kind of product or consulting, except: 1. Seductive Selling Newsletter Current trial (back-issue bundles WILL be on sale) 2. Mastermind…
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Lead Generation Marketing: On Black Friday, Cyber Monday and other opportunities to spend like a wild hyena
So it’s “that” time of the year already. And yes, of course, time’s gone by too quickly… everything feels overwhelming… and it’s hard to imagine things are starting all over again in less than 6 weeks. But one thing you’ll find this time of the year, is that everyone seems to be having a sale…
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Writing Sales Letters – VIDEO: 9 Emotional buying triggers most people COMPLETELY miss
Recently, I’ve been playing around trying to learn how to use Keynote. It’s Apple’s version of PowerPoint and frankly, I like it a lot. It’s got a number of really cool features — most of which I’ll never use, but… it’s fairly user friendly and extremely flexible, and that’s what’s important. *** 42, 5-star book…
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Writing Sales Letters – 2 Questions NOT to ask in a sales letter:
If you own my Keepin’ It Real Copywriting Workshop, then you already know the value of questions, when you’re selling in print. But just like there are GOOD questions to ask… there are also really BAD questions to ask, as well. *** 42, 5-star book ratings on the amazon.com direct response best-seller list *** For…
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Writing Sales Letters – Case study: Great takeaway selling last weekend in Orlando
So last week my wife and I went to the Food and Wine Festival, up at Epcot in Orlando. Here are some photos: We had a GREAT time as we always do, and we experienced one particular buying situation that reminded me, just how important “scarcity” is. *** Now 42, 5-star book ratings on…