Month: July 2008

In my earlier e-mail, I forgot to mention about this month’s Audio Success CD interview, which you get with your Seductive Selling Newsletter. This month, I interview one of the members of my Mastermind group — an entrepreneur and owner of a very successful software company in Australia. A few years ago, this fellow was…

Today is the last day to get your hands on this month’s issue of Seductive Selling. Last month was a record month for us — we added more new subscribers than in any other month since we started publishing, almost 2 and a half years ago, and we now have readers in 12 different countries.…

I have the patience of a gnat. On a good day. On a bad day (and fortunately, there aren’t too many of them), I’m as patient as a starving grizzly bear. So being decisive comes very naturally to me, simply because the pain of waiting around is far greater than the pain of trying to…

When I was a kid, my family took one or two long trips to Florida — by car. We drove from The Bronx to Florida, and I loved it. It was my first time getting far out of the city, and it was interesting meeting people from new places. Funny but one of the first…

Almost every morning I get up somewhere between 6 and 7 o’clock. No matter how much I’d like to sleep in, for whatever reason, most of the time I’m upstairs in my office with a fresh cup of coffee at my desk just when the sun’s coming up. I live on a lake, literally. My…

One of the issues that’s constantly coming up in many of my coaching groups, is “money.” Not as in “making it” or “spending it,” but as in “deserving” it. After all, most people have been programmed or are somehow predisposed to think, “enough’s enough” when it comes to money — after all, why should you…

Here’s what I promised you about an hour ago: A couple of weeks ago, I introduced you to the 25 year-old wonderkid in my Mastermind Group — Dustin Mathews – who’s created several fool-proof ways of raising cash. Apparently, the online seminars and teleseminars Dustin has been putting on were incredibly effective. See, in less…

First, in about an hour I have a special update for you so pay close attention. O.K., so here we are with our fourth selling strategy, giving you some alternative ways to sell individual items. If you remember, this initially started when I came across this description of a single malt scotch I recently bought:…

Here we are with selling strategy number three, about selling individual items. We’re still in the process of trying to figure out ways to avoid “saying too much,” because this description about a single malt whiskey I recently bought, was FAR too wordy: “This is a toffee gold dram from a refill butt and is…

We’re still in the process of trying to figure out ways to avoid “saying too much.” Clearly, this description about a single malt whiskey, was FAR too wordy: “This is a toffee gold dram from a refill butt and is very mature for its age. The nose delivers pencil shavings, ripe fruit, nutmeg, flowers and…

Yesterday we talked about “saying too much.” Clearly, this description about a single malt whiskey, was FAR too wordy: “This is a toffee gold dram from a refill butt and is very mature for its age. The nose delivers pencil shavings, ripe fruit, nutmeg, flowers and orange toffee. At full strength, the taste was extremely…

There’s always been somewhat of a debate over whether long copy sells better than short copy. I can tell you now, the only people debating about this are the folks who can’t write long copy, because the rest of us have already proven to ourselves that long copy is far more effective. But once you’re…

First, if you want to be on the early announcement list to get your hands on my published book, sign up for the list right here: http://www.kingofcopy.com/ssbook — you’ll also get periodic announcements regarding where I’m at in the process. The book is done and just waiting for me to go over the edits made,…

I’m sick and tired of the way things are going in this country. And so I finally decided, “Craig, you’re either part of the problem… or, you’re part of the solution.” But now I’m not just part of the solution — I AM the solution! Check out this late-breaking news video here on my blog:…

Yesterday we talked about some of the strategies amazon.com uses, to create hundreds and thousands of sales, and so the remainder of this week we’ll go through them. Today we’ll talk about their constant communication — OR… their perceived constant communication. Amazon.com’s communication with their customers comes in a few different ways. For starters, you…

As you know, I run a Mastermind Group that meets here in Tampa, three times a year. One of the members of this group, is a 25 year old “kid” who’s just a really neat person. In a lot of ways, he reminds me of my younger son, Casey. Dustin is the kind of person…

There is no doubt in my mind that Amazon is one of the sharpest marketing companies on the planet. Here’s why: they are constantly innovating and creating new ways of doing things that not only get you to buy things, but they also get you to buy more often. Let’s take a look at some…

Last night, my son and I watched a DVD I’d ordered a few weeks ago called “1968.” It was a documentary hosted by Tom Brokaw, about the tumultuous late 1960’s, which culminated in the Chicago riots, the Tet Offensive in Vietnam, and deaths of Martin Luther King and Bobby Kennedy in 1968. There were two…

Last week we talked about a headline split-test a friend of mine was running. Today I want to show you how you can adapt good headlines to almost any business by using some simple common-sense “tweaks.” For example, one of the three headlines tested was “52 Ways To Win, Where Everybody Else Loses.” Headlines like…