A Headline Formula For Everyone
Last week we talked about a headline split-test a friend of mine was running.
Today I want to show you how you can adapt good headlines to almost any business by using some simple common-sense “tweaks.”
For example, one of the three headlines tested was “52 Ways To Win, Where Everybody Else Loses.”
Headlines like this are formulaic: ” ___ ways to ___ , when ____ “
One rule would be as long as you kept the front and and the back end of your headline contrasting, this can work in almost any business, but even this isn’t fixed. Here, let’s take a look:
Custom woodworking: “11 Ways To Make Your Living Room Look Like A Palace, And Be The Envy Of All Your Neighbors!”
Stereo equipment: “3 Ways To Get Studio-Like Sound In Your Home, And Eliminate Hiss, Crackle And Over-Modulation, Forever”
And financial services: “7 Ways To Retire: How To Win Before Uncle Sam Makes You Lose!”
I want you to start thinking in terms of formulas for your headlines, because this is a simple and effective way to approach them. Most people overcomplicate this aspect of their marketing, to the point where it’s unnecessarily confusing in the end.
And since your headline counts for the lions share of your ad’s ability to produce, you do not want to take this lightly. We’ll be covering more of this moving forward, but the moral of this story is to keep it simple, silly.
Now go sell something, Craig Garber
P.S. Make ’em say “Yes!” all the time: http://www.kingofcopy.com/seductive
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