A Headline Formula For Everyone

Last week we talked about a headline split-test a friend of mine was running.

Today I want to show you how you can adapt good headlines to almost any business by using some simple common-sense “tweaks.”

For example, one of the three headlines tested was “52 Ways To Win, Where Everybody Else Loses.”

Headlines like this are formulaic: ” ___ ways to ___ , when ____ “

One rule would be as long as you kept the front and and the back end of your headline contrasting, this can work in almost any business, but even this isn’t fixed. Here, let’s take a look:

Custom woodworking: “11 Ways To Make Your Living Room Look Like A Palace, And Be The Envy Of All Your Neighbors!”

Stereo equipment: “3 Ways To Get Studio-Like Sound In Your Home, And Eliminate Hiss, Crackle And Over-Modulation, Forever”

And financial services: “7 Ways To Retire: How To Win Before Uncle Sam Makes You Lose!”

I want you to start thinking in terms of formulas for your headlines, because this is a simple and effective way to approach them. Most people overcomplicate this aspect of their marketing, to the point where it’s unnecessarily confusing in the end.

And since your headline counts for the lions share of your ad’s ability to produce, you do not want to take this lightly. We’ll be covering more of this moving forward, but the moral of this story is to keep it simple, silly.

Now go sell something, Craig Garber

P.S. Make ’em say “Yes!” all the time: http://www.kingofcopy.com/seductive

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)