Month: July 2009
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Three simple customer involvement devices that work
I have three kids — 19, 17, and 9 years old. And for the most part they’re “good” kids, which means the amount of dysfunctional behavior that goes on in my house, isn’t any different from what’s going on anywhere else. I’ve always tried to be a responsible parent, and so of course, one of…
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A copywriting secret that makes your offers FAR more compelling
So last week I’m up in New York City making some videos for my book launch. One morning, we’re headed over to the New York Sports Club on 36th and Madison, to go workout, and I see a sign on the window of a libra The sign is promoting a workshop and it says “Get…
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How to find prospects, and mybe even more important — how not to:
I’m walking around New York City yesterday afternoon with more sights to see than I could ever possibly take in, in one day alone. See, we’re up here making some videos for the launch of my book and a having some laughs while we’re at it, and gosh, this place is packed with people! So…
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Exciting new videos being made right now as we're speaking: BACK to where it all began!
I’m headed up north today — back where things all began. This morning my son and I left Tampa on a very early flight and we’re headed up to New York City. I’m going to be making a bunch of videos for the launch of my book. How To Make Maximum Money With Minimum Customers,…
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For Type A's only: time management secrets… and why you can't relax
I’m a good guy. Really, I am. I hold the door open for strangers… I give up my seat to pregnant women and old people whenever I’m at the doctor’s office… and I even wipe off the seat when I urinate in public rest rooms on the odd occasion when I tinkle on it. And…
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Positioning: 3 ways to create leader of the pack positioning
The other day we talked about the importance of positioning when you’re approaching prospects. I think we concluded with something like, “…. and when you’re the big cheese, you make the people working with you feel special. They feel lucky and excited about their relationship with you because you’re NOT just anyone. You’re the top…
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Fastest way to turn a prospect "on:" Positioning yourself at the top
I recently had to create a membership program for another business I have, and we’re getting ready to launch it shortly. And of course, like everything else you do in business, one of the most critical things you want to do is create top-shelf positioning. First of all, when you position yourself right, you never…
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New Video: Handling testimonials, individual niche marketplace issues, and continuity… now posted
First, apparently there have been some facebook problems with my link, but it’s been fixed, so if you want to friend me on facebook, you can go to http://www.kingofcopy.com/facebook and you’ll be good to go. As far as today goes, this week’s Ask Me Baby video is now posted at http://www.kingofcopy.com/videos Today we cover some…
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Q & A: Where did you get your training?
Two quick announcements and then we’ll get to the meat of today’s information. First, things are heating up with respect to my book “How To Make Maximum Money With Minimum Customers” as we’re coming down closer to the release date. To read the latest, head on over to http://www.kingofcopy.com/max Second, we received a fairly meaningful…
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Buyer's remorse stick letter enclosed
Yesterday we talked about the three situations where you will encounter buyer’s remorse, and the three kinds of buyers involved. For the most part, you can only remediate (that’s a big word, isn’t it?) one of these buyers using some kind of a stick strategy. These are the buyers who are in Customer Limbo, for…
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Meet the hiccup of selling: buyer's remorse
Most of the people who buy from you will go away and never return again, and then a smaller percentage will love you and what you’ve sold them and return many many times over. There is an even smaller percentage of your buyers, however, who will experience some kind of regret or what’s commonly called…
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A whirlwind of activity is going on right now, and you don't even know it:
On any given day there are literally millions of things going on out there in the world we are completely clueless about. Families being destroyed by senseless acts of violence… couples falling in love… and small children learning how to ride two-wheelers without training wheels. It’s these unseen and seemingly meaningless experiences that make us…
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What I did in Rome (new photos):
Just getting sorted out here with a pile of stuff on my desk and some immediate deadlines to meet… In the meanwhile, here are some more cool pictures from my vacation out west: I’ll be playing catchup this week — hopefully I’ll get a proper post out by Friday, but in case I don’t, have…