A copywriting secret that makes your offers FAR more compelling

So last week I’m up in New York City making some videos for my book launch.  One morning, we’re headed over to the New York Sports Club on 36th and Madison, to go workout, and I see a sign on the window of a libra

The sign is promoting a workshop and it says “Get free names of top business executives from large companies.”

And while on the surface this might seem like a compelling offer, rest assured, it is not.

That’s because there’s no tangible benefit to what they’re giving away — nothing results-oriented that’s going to make anyone feel any better about attending that workship.  Because in reality, “free lists of names” isn’t a benefit.

On the other hand, “free qualified leads” is a very compelling benefit.  And “250 Free qualified leads and how to reach them in two days or less!” is an even more compelling benefit, right?

Of course it is.

See, no one wants the thing that gets you to the thing you want, they want the end result of whatever it is you’re selling.

So for example, selling “a front yard straight off the cover of Better Homes and Gardens” is a lot more appealing than selling “landscaping”… “a new youthful face that de-ages you by 20 years” is FAR more compelling than a “microdermabrasion treatment,” and… “the most romantic vacation experience you’ve ever had since your honeymoon” is a lot more compelling than “a second honeymoon.”

Remember, rarely is the process you go through to provide your service, anywhere nearly as important to your prospect, as it is to you.

And knowing why your customers really buy, is the secret to your success at this.

Now go sell something, Craig Garber

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)