I’m walking around New York City yesterday afternoon with more sights to see than I could ever possibly take in, in one day alone.  See, we’re up here making some videos for the launch of my book and a having some laughs while we’re at it, and gosh, this place is packed with people!

So anyway, there were a few kids trying to give away some audio CD’s they made — presumably, trying to let people know who they are, and to expose their music to more listeners.

Want to guess what happened every single time these guys went up to someone and tried to hand them a free CD?

Yup, you got it.  No one wanted them.  In fact, most people were irritated that someone was trying to place something they didn’t want, into their hands.  They treated these ambitious young kids no differently than they treated all the other people standing on the street corners trying to shove restaurant and retail store flyers into their hands.

And there’s a big lesson you need to take away from this.

And that is, NOT everyone is your prospect.  When I work with consulting clients (see http://www.kingofcopy.com/consultingday ) one of the first things I ask them to do, is tell me who buyers are, and who their prospects are.  Then I ask them to define their ideal prospects… and then, to tell me who’s NOT buying from them, but they wish they were.

Next, of course, we spend time coming up with ways of getting rid of the bad prospects and getting more of the good ones and making more money from them.

See, the truth is, you can be making the most incredibly compelling offers in the history of your industry even, but when you’re making these offers to the wrong people (people who have no interest in buying what you’re selling), you are simply wasting your time and energy.

So, before you do anything else… before you try and sell something… you have to find people who want to buy your stuff, first. This way there’s no “convincing” going on.  Because like I always say, the convincing business sucks.

So sometime today, go and review your marketing and make sure you’re not wasting time and money putting all the right messages in front of the all the wrong people.

Got it?

Good.

Just two more quick things.  One, if you want to eat some tasty Mexican food and you’re in the city, check out Rosa Mexicano on 18th street just west of Broadway.  Good food, great atmosphere and cool location.

And two, since my wife usually reads these I just want her to know “I miss you, too, babe.”

Now go sell something,  Craig Garber

P.S.  Uncover the 7 Secrets to writing compelling bullets that sell VERY effectively — and get a TRUCKLOAD of free gifts — in fact, now it’s ALL free — and then start using one or two of these strategies to make immediate improvements to your sales copy.

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