Buyer's remorse stick letter enclosed
Yesterday we talked about the three situations where you will encounter buyer’s remorse, and the three kinds of buyers involved.
For the most part, you can only remediate (that’s a big word, isn’t it?) one of these buyers using some kind of a stick strategy.
These are the buyers who are in Customer Limbo, for lack of a better description. Meaning, they most likely bought your product because they had some kind of a good “feeling” about it, or about you, but… they probably didn’t do enough research to justify their own purchase, logically.
In other words, you whet their appetite by pushing their emotional buy-buttons, but they didn’t spend the time digesting everything you had to offer or everything you had to say before making their buying decision.
The best way to handle this situation is by offering these folks some kind of post-purchase reassurance, where you re-affirm their decision to buy, and you re-state the biggest benefits and results they can now look forward to obtaining.
So for example, here’s an example of the kind of post-purchase reassurance letter that’s very effective:
Thank you for ordering How To Make Your Dreams Come True. This was a special project I really enjoyed putting together that’s going to inspire and motivate YOU to go out and just say “What the hell am I waiting for,” so instead of watching life pass you by, you can go ahead and start chasing down your own dreams, right now.
You’ll see what I did and the push I made to go from good to great. And how, in the end, what I did wasn’t rocket-science by a long-shot — it was just good old-fashioned passion and hard work.
Make sure you share your own success story with me — I’ll look forward to hearing it!
Thanks again for ordering, and all the best.
Craig Garber, The “King” Of Copy
P.S. Remember, success doesn’t discriminate, and neither does money. They both go to those who chase them down hardest. Good luck in your race!
That’s the post-purchase re-assurance letter you get from me when you order How To Make Your Dreams Come True, which is the story of how I got my career started, along with a bunch .
That’s how you create post-purchase reassurance — let me know if this helps you out.
Now go sell something, Craig Garber
P.S. To get your hands on How To Make Your Dreams Come True, and find out why some men succeed… and why others don’t — check out http://www.kingofcopy.com/dreamscometrue
Get 3 free chapters from my NEW book: http://www.kingofcopy.com/max
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Check out ALL the King’s products at http://www.kingofcopy.com/products
Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby
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