Month: August 2011

Offline Marketing Newsletters – FINAL Notice, Less than 12 hours left:

Less than 12 hours left to take your free trial of Seductive Selling – here’s, what you’re missing out on this month: * The Audio Success CD of the month – is an interview with the owner of one of the largest service businesses here on the Gulf Coast of Florida. He’s taken a boring…

August 31, 2011
Offline Newsletters: Only TWO days left to get this:

This month’s issue of Seductive Selling was only mailed out last week, and we’re already getting in e-mails: “Craig, I haven’t been reading it long, so really can’t judge … but I’ll bet your August “Seductive Selling” is your best yet. A lovely mix of family and guidance for readers.” (from Ronald Smith out of…

August 29, 2011
Emotional direct-response marketing: Human nature on display

Before I get into today’s tip… after you read this, please don’t send me a rush of e-mails about how I’m obnoxious or high on my horse. Because if that’s all you get out of this, then you’re missing the point. This post has nothing to do with my attitude, it has to do with…

August 29, 2011
Direct Marketing Strategies: Business, 2… Pleasure, 1, plus unusual stats

Few of items to go through today: One: Yesterday my daughter started middle school and I had a bunch of unusual mixed emotions. For some reason I felt a sense of emptiness that I didn’t expect or couldn’t explain. After all, both of my sons went through this quite some time ago… and it’s not…

August 24, 2011
Writing Sales Letters: The MOST common mistake people make when writing sales letters

For some reason people get confused when they’re writing sales letter. It seems like a lot of people think they’re standing up on a stage, addressing a huge audience when they’re writing, instead of the one lone person who’s actually reading the darn thing, alone at home or in their office. And so, instead of…

August 23, 2011
Writing Sales Letters: Getting w-a-a-y too personal

OK, look… it’s like 90 degrees here and sunny, with VERY low humidity, so this is going to be quick. It’s Friday and I’m big into unwinding today, so let’s get busy: The other day, we talked about opening your sales correspondence with names, and about personalization, in general. But what you also need to…

August 19, 2011
Writing Sales Letters: Greetings and salutations — or not?

*** Discover How to start and run multiple coaching programs, even if you don’t have ANY programs going on, right now, in this new Free Report and Audio, “How To Start At ZERO… And Launch A Money-Making Empire” *** Greetings are important — they often make or break a relationship, right? I remember when I…

August 17, 2011
Writing Sales Letters – How to make your buyers move (just like your dad did)

*** Discover How to boost your conversions by 268% – on page 2 – of this New Free Report and Audio, “How To Start At ZERO… And Launch A Money-Making Empire” *** Remember when you were a kid, and your dad wanted you to move your ass — NOW, and not later? Boy oh boy,…

August 15, 2011
New free report and audio: How To Start At Zero… And Launch A Money-Making Empire

I just finished this new free report, which includes the following case studies of how students of mine did the following: * How to boost your conversions from converting 1 in 4 prospects (25%), to… 2 out of 3 (67%) * How to get to the point in your business, where you’ve done so much,…

August 12, 2011
Writing Sales Letters: How to crush it, using Big Benefit Headlines

Gosh, it is raining so hard here, it’s like God is pissed off at Tampa, and he’s letting us know. Hopefully it’s sunny and cheerful where you are — but in any case, the show must still go on, right? Absolutely. And so, today we’re going to talk about writing headlines. Specifically… we’re going to…

August 9, 2011
Direct Response Marketing Survey: which one of these three is best for you?

I’m going to be hosting a 3-day, very interactive workshop here in Tampa, later on this year. Regardless of where you are at in your business, the workshop will be designed to get you up and running and to the point where your marketing is doing all the heavy lifting for you. And you and…

August 4, 2011
Emotional Direct-Response Marketing: The Thirsty Salesman Story

An optimistic young salesman was found walking around the office one day, with his shoulders slumped and his normal smile missing. Apparently, he’d just lost an important sale and was feeling disappointed. Sometime shortly after the young salesman’s disappointment, an older (and much wiser) veteran salesman comes strolling through the office. The old salesman often…

August 2, 2011
Writing Sales Letters: Small-town farmer predicts recession's end on September 5th

“It’s true! Out of the corner of a small former citrus town in west-central Florida, this former Grapefruit farmer (and son of a Baptist preacher) now has concrete evidence the recession will end for all of us here in America, on September 5th.” That’s pretty attention-getting, isn’t it? Oh, yes it is. And this is…

August 2, 2011