Emotional Direct-Response Marketing: The Thirsty Salesman Story

An optimistic young salesman was found walking around the office one day, with his shoulders slumped and his normal smile missing.

Apparently, he’d just lost an important sale and was feeling disappointed.

Sometime shortly after the young salesman’s disappointment, an older (and much wiser) veteran salesman comes strolling through the office.  The old salesman often mentored the younger man, and sensing something was wrong, he immediately walked over to his young protégé.

In trying to break down and analyze what happened, the young man said, “Well, I guess this just proves you can lead a horse to water… but you simply can not make him drink.”

“Son,” said the old salesman… “Let me give you a piece of advice.  Your job isn’t to make him drink. It’s to make him thirsty.”

And in a nutshell, this is the secret to selling.  Contrary to what most people will tell you, you  cannot create “want.”  People WANT or DON’T want to buy things… already, on their own — with… or without you.

However, once you are able to attract those people who are likely to want what you’re selling — who already have a “taste” for the drink you’re serving… all you need to know is how to make them even thirstier.

And then… they buy… and your job is done.

Have a great weekend.

Now go sell something,  Craig Garber

P.S.  Find out exactly HOW to make ’em thirsty… over and over again.

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)