Month: March 2011
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Small Business Marketing: How to write winning headlines in ANY business, and for ANY one (formula inside)
Most people make a really big deal over writing headlines. Now don’t get me wrong – headlines are incredibly important. If you don’t have a VERY compelling headline that makes people stop and think… it doesn’t matter if you’re GIVING stuff away – no one’s going to read the rest of your comments. But what…
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Try Seductive Selling, Free: only 1 day left: more leads, less hassles (and less than 24 hours remain)
ONE day left to take your free test-drive of the Seductive Selling Newsletter, and this month’s issue is PACKED with great stuff! – MOST IMPORTANT lesson this month: Bottom of page two – shows you why nearly ALL lead generation attempts don’t work, and what to do instead. This issue also includes 7 unique LIVE…
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Small Business Marketing: The one question no one asks, but you'd better answer
Unless you’re selling water in the desert, there’s one question everyone who’s reading your sales letters wants to know. They want to know why they should buy this stuff from YOU. In other words, what makes YOU different from the next guy selling this… or from the guy your prospect just heard from, right before…
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Small Business Marketing: 5 MORE order form common mistakes
Got some GREAT feedback on the post on order forms the other day (see it here), so I wanted to run a follow-up post, to share some more common mistakes people make, related to your order form. 1. Give multiple options to order from. Regardless whether your order form is online or offline, give people…
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Small Business Marketing: 5 Mistakes you're making on your order forms
The lion’s share of our orders come in online. However, I happened to check my P.O. box recently, and discovered a couple of orders in the mail during the last few days. This got me thinking about order forms in general… With rare exception, I always give people the option of ordering both online and…
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Small Business Marketing: 7 Banners most sales letters are missing
In Chapter 23 of How To Make Maximum Money With Minimum Customers, I spend 50 pages going through the 12 components of a sales letter, in detail. But for some of your readers — those people who either don’t have the time or the desire to read through your sales letters — you also need…
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Have you been bullied by someone?
Interesting clip here. If you have children, of if you’ve ever been bullied by someone… it will no doubt, produce a reaction. After you watch the clip, feel free to leave any comments you might have about it below. Ohh baby, baby… it’s a wild world. Craig
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Small business marketing: Why you no longer have the powers you once had and 3 ways to get 'em back
It always amazes me how some people write their sales messages. They act like their audience is just sitting there holding their breath, waiting to hear from them. And then, they just tell them about what they’re selling… and that’s it. I’m sorry, but this isn’t the selling formula for success. You see, talking to…
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New vacation photos inside
I’m still catching up from being out of town last week, in New York City. So I figured, today I’ll post some photos of our vacation. Tomorrow I’ll be back with our regularly scheduled programming… Now go sell something, Craig Garber P.S. Discover How To Make Maximum Money With Minimum Customers That’s it for now,…
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Small Business Marketing: New Free Report and other exciting minutiae
I’m off for a long weekend, but in the meanwhile, just a couple of quick housekeeping items: 1. We just restructured our products page, because… well, because we have a lot of products and it’s kind of confusing. Check it out and let me know what you think. 2. If you haven’t yet downloaded the…
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Small Business Marketing Strategy: When! Hype! Fails! (but wait… there's more!)
My older son Nick has a saying. He says, “Just because a thousand people say something stupid, doesn’t mean it’s not stupid.” And this is the reason for the incredible proliferation of wild, hyped up headlines, offers and sales copy, especially online. Really, it has to do with social proof. People tend to think, if…
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Small Business Marketing: A critical mistake people make when selling in print
You want to write a sales letter that makes people comfortable with you, right? And… you’re a smart enough marketer that you already know, the LAST thing you want to do is to make your reader feel like you’re trying to sell them something, right? So you sit down and get ready to write, and…
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Copywriting tip: A 3rd Alternative to long copy vs. short copy
When it comes to sales copy, most people tend to focus on two things when they’re writing promotions: they think about how long, or how short, their copy needs to be. Now as you’d imagine, over the last 11 years, I’ve written a LOT of copy. And with the exception of space restrictions being imposed…
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FINAL notice – only 5 lines remaining for tonight's call: bonuses off the charts!
This will be the FINAL notice you receive about tonight’s call. As of 5 minutes ago, there are only five lines still open for the “Keepin’ It Real Workshop: How To Be A REAL Person When Selling In Print – Someone Your Buyers Will Respect, Adore and Buy From – Over And Over Again!” We’ve…
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Copywriting Course, Free Audio CD: final bonus announced – for the next ten people only
Update – Thursday, 3/3/2011: On top of ALL the other bonuses… when you register for tonight’s “How To Be Real” workshop, I will also send you an Audio CD recording of me going through the 60 Different Ways to find your copywriting “hook” or Marketing USP Checklist. On this audio, I’ll be giving you specific…
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Copywriting tips – Free Checklist: 60 Different ways to find your copywriting "hook" or Marketing USP
OK, this is big. Besides the two bonus gifts I already announced, earlier this week… I am also giving away a checklist of the 60 Different Ways to find your copywriting “hook” or Marketing USP. This checklist comes from my own swipe file, developed over the last 11 years, and it’s what I PERSONALLY use,…
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Copywriting Courses: Yet ANOTHER extra Bonus added to Thursday's call – now miss NOTHING, yours free
On Thursday night’s “How To Be Real” workshop, in addition to the 9 components of the workshop you’re already getting… and on top of the bonus I announced yesterday, I am also going to tossing in yet ANOTHER Special Bonus at http://www.kingofcopy.com/real Here is the OTHER extra bonus I am giving away: Update – Tuesday,…