Month: November 2009

This will be my last tip until after Thanksgiving, but for many people, it will be the most important information I give out, all year. Here, listen to this… Every Sunday in my local paper, they have some kind of a spreadsheet comparing the cost of a basket of groceries at a few different supermarkets.…

Let me get right to the point. If you run a business offline or online, on December 1st (in 12 days), your business (and potentially all your cash-flow) is very likely to be dramatically altered. The FTC has established a new set of guidelines affecting ANYONE who uses testimonials… anyone who makes results-oriented statements or…

For the last four years I’ve published a monthly offline newsletter called Seductive Selling.  The newsletter is read in 14 countries and is the best form of “continuing education” out there for entrepreneurs and business-owners who thrive on a steady stream of fresh new emotional direct-response marketing ideas, short-cuts and strategies to use in their…

I don’t get the opportunity to meet many of my customers in person, but when I do, here’s what they all say, with literally no exception: 1.  I feel like I’ve known you for years.  It’s almost as if you were an old friend I haven’t seen in a long time. This is by far,…

Most businesses are either started out of frustration, out of hope, or on a wing and a prayer. Unfortunately, however… “hoping” and “praying” aren’t good business strategies, and that’s why something like 92%  of all businesses don’t exist five years after they’re started. And of the 8% who do survive, probably 90% of these subsist…

One of the best ways to sell anything is by sharing a story.  And the truth is, you can almost use any kind of story to sell any kind of product or service.  The story itself doesn’t necessarily have to be relevant to what you’re selling — only the human interest component of your story…

Like most business owners, when I first went into business for myself in the 1990’s, back when I was a financial planner and knew nothing about marketing — let alone effective marketing — I was obsessed with acquiring loads of technical knowledge. I got every certification known to man, and I subscribed to every industry…

Similar to yesterday’s e-mail, if you are like the ostrich who sticks his head in the sand on important issues, then don’t read this – it will make you angry.  In fact, if you have a guttural reaction to this that says, “I can’t stand this guy,” then I’d encourage you to hit the unsubscribe…

If you like people who are politically correct and shy away from brutal truth, then don’t read this e-mail, because you will surely hate me and get a bad taste in your mouth. But if you’re the kind of person who finds it refreshing when someone is open and honest, then sit back and relax…

Abraham Lincoln once said, “You may fool all the people some of the time… you can even fool some of the people all the time… but you can’t fool all of the people, all the time.” And this is precisely why ads that claim to offer the “biggest”… “best”… and “strongest”… simply fall on deaf…

I was going to take this in a different direction, but an e-mail I just received, made me change my mind. On top of this, a catalog I was reading yesterday did the same exact thing, so I figured let me just listen to what the world’s telling me and share it with you. I…

Boy it’s been very hard getting back to work.  I took off the last three days, and even this morning I sat out back for an hour reading. The weather here in Tampa is nothing shy of perfect this time of year and I try and take as much advantage of it, as possible.  Right…