Category: Direct Response Marketing

I promised you I’d be nice and shallow today, let’s hope I deliver. In October 2003, a company called Freeze 24/7 began selling their skin care goo at Henri Bendel, a women’s retailer located on 712 Fifth Avenue, which is on 5th Avenue just south of 56th Street in New York City. The company was…

This past weekend my family and I went out to the Plant City Strawberry Festival. Plant City is a small town along the path of progress, about 20 miles east of Tampa. I’m not sure where Plant City ranks as far as Strawberry production nation-wide, but I believe it’s one of the biggest producers of…

I’m on the run, so today’s info is going to be short… and sweet. You know, in USA Today, I read something very interesting about online shopping. Apparently, three out of four shoppers are likely to shop at small online businesses such as boutique, niche or specialty stores for unusual or hard-to-find items. I say…

Today is the absolute LAST day you can get your hands on the February issue of my Offline Seductive Selling Newsletter, AND my Audio Success CD of the month interview with Chris Hurn, (which I’ll tell you more about, later). Here’s just a small sampling of what you’re missing inside this issue: 1) What’s the…

In 1972, The Temptations released the song “Papa Was A Rollin’ Stone.” The song peaked at number 24 on the R & B charts, and was ranked #168 on Rolling Stone’s list of the 500 Greatest Songs of All Time. I was driving my son to school this morning, and “Papa” came on the airwaves.…

All three of my children are involved in some kind of competitive sports. Nick and Casey are both on their high school wrestling team, and Casey’s also on the swimming team. Sam is on the cheerleading squad in the neighboring town just a few miles down the road. I recently witnessed to one of the…

The subject line of today’s e-mail is called a “metaphor,” and metaphors are phrases which make “good” sales copy GREAT. If you look up “metaphor” in the American Heritage Dictionary, it says something like this: “A figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another,…

Ever wonder how the expression “your John Hancock,” which means “your signature”, came about? Well, here’s the deal, straight from the “America’s Library” website: When you sign your name, that’s known as giving your John Hancock. Born on this day in 1737, John Hancock is most famous for his bold signature. On August 2, 1776,…

I don’t read the papers a lot, but I did see the news about the astronaut who wanted to kill another woman who was sleeping or supposedly sleeping with her lover. A psychologist was being interviewed about this and said the nutty astronaut — meaning, the gal who wanted to snuff out the “other” female…

Yesterday we talked about believability, and the three things you must do to increase your believability in the eyes of your prospects. Remember, if they don’t believe you, they sure as heck won’t ever buy from you. But the thing is, you must be believable all the way through your sales pitch. For instance, one…

Sheesh, I just spent the last 3 days freezing my buns off just outside of Washington, D.C., and Lord knows it made me yearn to be back in my lake-house in sunny Tampa. You know, there are only three reasons why someone won’t buy something from you, and that’s it. One, they simply aren’t interested.…

In the wintertime, fishing isn’t very good. But once it starts warming up, I have a field day out here on my lake. There’s nothing as relaxing and enjoyable as bringing in a few nice bass, especially if you’re out there with your buddy, or as I am often, with one of my kids. But…

Here are a few trends to think about in between now and 1pm Eastern time, when my Seductive Selling Marketing Hour For Entrepreneurs Radio Show airs live. Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) with questions and listen in live at http://www.kingofcopy.com/ssradio, or e-mail your questions in to me at radio@kingofcopy.com…

Before I get started I just wanted to remind you to listen to Tomorrow’s Seductive Selling Radio Show at 1pm Eastern time. Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) with questions and listen in live at http://www.kingofcopy.com/ssradio We’ll have a very special guest — a filmmaker and entertainer — so don’t…

For some folks this may not make any sense — many people think “selling” and marketing are one in the same, but this is NOT the case. You see selling has to do with things like “closing” itself, or positioning yourself for the close. Selling involves pro-active effort, is sometimes confrontational, and you often have…

There are LOADS of routine problems and frustrations entrepreneurs have when it comes to marketing. For many, the big one – the pink elephant in the room if you will – is “How to get clients” in the first place. Another question is how to convert prospects to buyers… Still another big one is how…

Both of my sons wrestle. My older son, Nick, is slightly taller than me, but weighs about 40 pounds less. Most of that actually IS muscle, but I’d be lying if I didn’t take credit for carrying 15 pounds of extra flab there. But this isn’t about my waistline issues. So last night, Nick decided…

You know, the 1970’s was kind of an awkward decade, especially with respect to music. Recovering from the turbulent 1960’s — which brought growth and a host of positive changes to music — the 1970’s is known for being lackluster and stale. For instance — remember disco and leg warmers? Socks with toes? Tube tops…

Actually it was 33 years ago yesterday, that The Beatles landed ashore here in America. A TRUE rags-to-riches story, The Beatles started their career playing in the cellar of a Liverpool jazz club in late 1962 for a whopping $20 bucks a week. A mere 15 months later, by the time they visited the U.S.,…

If you went into your local grocery store and strolled down the ice cream aisle, you’d probably see NO less than 50 different brands available, probably more. And of those 50 brands, a small handful of them — say 5 or so — would be “upscale” brands. Upscale ice cream usually means pricey ice cream…