Here Is The Critical Difference Between Selling And Marketing:

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Here Is The Critical Difference Between Selling And Marketing:

Posted Feb 13 2007 in Direct Response Marketing

For some folks this may not make any sense — many people think “selling” and marketing are one in the same, but this is NOT the case. You see selling has to do with things like “closing” itself, or positioning yourself for the close. Selling involves pro-active effort, is sometimes confrontational, and you often have to “work” to sell.

As an example, you often think of making a “sales presentation”, or a “sales close” as part of conventional “selling.”

Now marketing, on the other hand… marketing has to do with “attracting” someone to get in front of you — either in person, or in “theory” as an entry into some part of your sales funnel. And the odd thing about marketing is that the tougher you make it to get into your funnel, the less “selling” … or closing… or convincing… or any other kind of pushy and unnatural stuff you have to do.

So in effect, oddly enough, the more work you make your PROSPECT do to qualify to get “in,” in the first place… the less work (or, the less “selling”) YOU have to do on the back end to close the deal.

Now me — I’d rather be a hard opener than a hard closer. I’d rather let my prospects do all the work. Plus, who likes “closing,” which IS somewhat confrontational, when you can simply do the equivalent of just watching your prospects walk to the back of the room to drop off their order form?

Mastering this, and knowing how to subtly massage your prospects behaviors here is VERY important. It’s called “positioning” and it’s often THE single difference between being able to command respect and charge a small fortune, and being honest and ethical, yet broke and struggling forever.

In fact, this topic is SO important, I’ll be covering “Posturing and Positioning” on this month’s Seductive Selling Coaching Call next Tuesday afternoon. All Seductive Selling System owners get to participate on this call, so if you want in and you do NOT own this system yet, you can get your hands on it right here, right now: http://www.kingofcopy.com/seductive

P.S. IT’S ALIVE!: Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

P.P.S. Free trial subscription to what is arguably the best damn marketing newsletter out there, plus a TON of free gifts, right here: http://www.kingofcopy.com/ssnl

Categories: Direct Response Marketing

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)