Yesterday we talked about believability, and the three things you must do to increase your believability in the eyes of your prospects. Remember, if they don’t believe you, they sure as heck won’t ever buy from you.

But the thing is, you must be believable all the way through your sales pitch.

For instance, one area that is OFTEN royally screwed up, is the scarcity… or the “take-away.”

In other words, the “only 2 left” ploy just isn’t believable, and if it’s not believable, you’re not gonna sell.

So how do you make the scarcity aspect of your promotion believable?

The answer is simple: you just make it REAL scarcity. So instead of saying something like, “this offer may not be available long”, be more specific by saying “this offer expires on XX date”… or, “this offer is good for the first five people to fax in their form”… or “supplies limited, only the first 32 orders will be let go at this price.”

In other words, be specific, and then…

STICK to it!

If you’re always making offers that “don’t end,” or that keep re-appearing, do you think you’ll have any credibility with your prospects?
Probably not, right?

So just like when you’re disciplining your kids, stick to your guns when you’re pitching. Like disciplining your kids, it may not be the easiest thing to do, but… the results are HUGE.

Only 8 days left to get your hands on what’s turned into THE best issue of Seductive Selling EVER! On page 6, I reveal how to beat the “perfectionist” bugaboo, and this is CRITICAL to your ability to move forward. Get your hands on it and take a FREE test drive, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Archives of last weeks radio show are posted for you to download and listen to, right here: http://www.kingofcopy.com/radio