3 short news items before the weekend:
It’s been raining cats and dogs here every single afternoon, and I sure hope it stops for a few days. This is a great time of year to be living in western Florida – warm, but not too humid (yet). Before the weekend, I just …
A Soap story
They say we’re all connected somehow, and sometimes I think this is true. Check this out. About 6 weeks ago, my wife and I went up to Epcot in Orlando, to meet some friends. While we were there, we stopped into Paris, and my wife …
How I increased net cash flow by over 300% on one of my sales funnels:
Here’s the deal: Last month we started our 9th year of publishing Seductive Selling, which is my monthly offline newsletter read in over 15 countries, world-wide. Here’s this month’s issue, where I reveal how I increased my net cash flow by over 300% on one …
Really cool customer involvement device, increases conversions
Last week I was having dinner with an old client of mine – very cool guy. He has a field service business – that’s where technicians go out into the field (in this case, homeowners), and fix their problems. Field service industries include things like …
How good copywriting can increase perceived value:
Here’s how good copywriting can increase perceived value: Sometimes the trick to writing copy and selling in print, is to be very direct. But other times you need to take the opposite tactic and create a little excitement and mystery. You typically do this when …
Secret formula to creating Irresistible Offers and Increasing Conversions
Here’s a cool way to create irresistible offers, and to increasing conversions. One of the reasons why places like McDonalds and Taco Bell are so successful, is because of the perceived distance between the offer they are making you… and your investment in it. So …
How to make compelling offers:
First, a shout out to my son Nick, who just had a beautiful baby girl last night. Everyone’s healthy and we’re all grateful for that. Quick post today – I’m pretty buried with projects right now, and between them and my family commitments, I’m slammed …
How To Deal With Service Problems:
Dealing with service problems is easier than you think – if you deal with them ahead of time. Here, check this out: All you can do, is the best you can do, right? Of course. We all make mistakes, screw up… and do things we …
Is this the DEATH of ALL relationships?
For whatever reason – probably just inherent curiosity, mostly… I’m always trying to learn something. I’m always studying human behavior, asking questions, and just trying to put the pieces together. Sometimes, if you look and listen long and hard enough… things make sense. But other …
How To Sell Benefits Of A Product or Service
Today we’ll nail down selling product benefits, and make it nice and simple, as well. I’ve been in sales of one form or another, since 1989. And one thing that’s proven to be true, over and over again… is that no one likes to be …
