How To Deal With Service Problems

How To Deal With Service Problems:

Dealing with service problems is easier than you think – if you deal with them ahead of time. Here, check this out:

All you can do, is the best you can do, right?

Of course.

We all make mistakes, screw up… and do things we regret. That’s just life, like it or not.

And just like you and me, our products and services often have loads of flaws and wrinkles, as well.

But when you’re open about what they are — up front — buyers lower their defenses and they’re much more willing to listen to what you’re saying.

I’ll never forget, one time I was selling my boat. While I was taking photos of the boat, my buddy was with me. He saw me taking pictures of the back seat – it was really the only part of the boat that had any kind of wear and tear on it.

Immediately, he said something like, “Hey, that’s the last thing you want people to see when they buy your boat. Don’t show them that!”

And I said to him, “How do you think someone’s going to feel when they come out here, expecting a perfect boat, and then they see this cushion is worn?”

They’ll be pissed off, and the next thing they’ll be thinking is, “OK, what else is wrong with this boat, this guy didn’t tell me.”

They’ll be suspicious as all get-out… try and bargain me down… probably NOT buy the boat unless they gets an incredible price on it… and even if they do buy it, they’ll have buyers remorse and an unpleasant experience.

My buddy’s not really a business guy so he sort of stood there and said something like “Whatever.”

So… let me tell you what happened.

First, I got several people calling and wanting to see the boat. And, I gave them all the same time to come by and look at it.

Why? One, that’s what was convenient for me, and two… that’s how you create scarcity and a sense of urgency.

Second, since everyone already knew about the cushion because they saw it in the pictures, no one even mentioned it at all. And since this really was the only “flaw” or weakness the boat had – one that impacted neither the functionality or the overall aesthetics – it was easily overlooked.

Lastly, I got two offers to buy the boat, for full asking price.

Special Report – 7 Biggest Marketing Mistakes Entrepreneurs Make, And How To Avoid Making Them:



Look, one of the most stressful things buyers feel …is an overriding sense of anxiety that what they’re buying isn’t really what they think they’re buying.

Which means, anything you can do, to eliminate this, makes their experience much better — and therefore it makes YOUR experience much better.

So don’t be afraid to list your flaws or weaknesses… in fact, you should be going out of your way to point them out.

When you do this, your buyer knows right from the get-go, you’re a person of integrity.

And that’s something most people are sorely missing – especially when they’re selling something.

Remember, all you can do… is the best you can do.

Now go sell something, Craig Garber

P.S. 12 Special Reports, yours free – download ’em now

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)