Month: December 2010

  • Small Business Marketing, FINAL – sale ends today: Strategy Consulting, Sales Copy Reviews, First BIG Sales Letter, Back-Issues

    Ends tonight: Go here for an overall look at everything on sale.  Here are the individual page links: How To Make Your Dreams Come True – half off (was $127, now $63) Very cool product with tons of content, copywriting guidance, swipe file material, and interesting history about how I got started. “I sat down…

  • Small Business Marketing – 2 Days Left for this Massive one-time Holiday Savings, discounts gone 48 hours:

    Sale’s over Friday night and we are now out of some of the back-issue packages of Seductive Selling Go here for an overall look at everything on sale.  Here are the individual page links: How To Make Your Dreams Come True – half off (was $127, now $63) VERY cool product with tons of content,…

  • Free Trial: Special year-end issue: David Ogilvy interview, Justin Bieber, delay success?

    Only three days left to take your free trial of this Special Year-End Issue of Seductive Selling, and receive the special David Ogilvy Interview included with it.  This issue is called “I is for Ivren” (don’t bother looking it up, you’ll find nothing) and here’s what you’ll be missing: *  A “patch” that rapidly took…

  • Holiday sale ends this Friday, discounts gone:

    Sale’s over Friday night and we are now out of some of the back-issue packages of Seductive Selling Go here for an overall look at everything on sale. Here are the individual page links: How To Make Your Dreams Come True – half off (was $127, now $63) Very cool product with tons of content,…

  • Been laying low this week with respect to work, and I hope you’ve been doing the same. Just a quick note to say Thanks for all your support, and… to wish you and your family a Merry Christmas or happy holiday for whatever it is you might be celebrating. Next week I’ll be relatively quiet…

  • Small Business Marketing Massive holiday sale: supplies dwindling, time running out!

    Holiday sale: We are pretty good on quantities with the exception of SSNL Back Issues – only two sets remaining for 2009.  As I expected, these would go fast due to the discount. Go here for an overall look at everything on sale. Here are the individual page links: How To Make Your Dreams Come…

  • Small Business Marketing – Losing sales when you're not thinking: case study

    MASSIVE Holiday sale savings here – ONLY through the end of the month or until quantities run out (see below the PS for individual HUGE savings) *** From time to time in the gym, they have local outside vendors there, at tables and in little kiosks.  I don’t have a problem with this, but I…

  • Internet Marketing: An open letter to every frustrated 'internet marketer' online

    What I’m about to say has proven correct not only in my own experience over the last 11 years I’ve been involved in direct-response marketing, but by dozens and dozens of comments, client results, and success stories sent in to my office over the years. And let me preface these comments with this potential time-saver:…

  • Small Business Marketing: Little-known tricks to getting even MORE orders

    *** Holiday sale: MASSIVE savings here – through the end of the month or until quantities run out (see below the PS for individual HUGE savings) *** One of the most important rules of selling is, ‘perception is reality.’ And truth be told, that’s pretty much the cardinal rule of any relationship.  If your wife…

  • Small Business Marketing – Choices, why

    *** Holiday sale MASSIVE savings here – through the end of the month or until quantities run out (see below the PS for individual items on sale) *** No one wants to “have” to do anything.  Everyone would rather have a choice about things they have to do, and this of course, includes business decisions.…

  • Holiday Sale starts now, links inside

    Holiday sale savings run through the end of the month or until quantities run out. Go here for an overall look at everything on sale. And, here are the individual page links: Sales copy critiques – Save $200 on this 7-part sales copy overhaul (limited to only one critique per person, 5 total)  Here’s what…

  • pre-holiday sale q & a

    As I mentioned yesterday, I’m going to be running a rare Holiday sale starting this week.  The sale will run through the end of the month, or until quantities run out. I received a few questions on this so I wanted to quickly answer a couple of them here: Q:  What’s the main difference between…

  • Pre-Holiday Sale Announcement

    I’m going to be running a Holiday sale starting this week, and running until quantities run out or until the end of the month, which ever comes first. The following items will be on sale (links go to current prices, sale will begin later this week): Back-Issues Of Seductive Selling Newsletter from 2006 – 2009…

  • Copywriting tips: The science of making (good) offers

    Most people think they’re selling iPads.  See, you can sell iPads all day long and not have to worry about things like price… sales copy… or the kind of offer you’re making. That’s because iPad buyers, due to the unique nature of the product… the media sensation it’s caused…  and the social energy surrounding it……

  • Emotional Direct-Response Marketing: What should you do?

    Holy smokes, it’s cold down here!  Temperature dropped like 30 degrees over the last few days – it’s a chilly 43 degrees here right now! And yes, I realize if you live in a place where there’s REAL cold weather, you’re probably laughing, but… to us Floridians, 43 is nippy, believe me. OK, let’s talk…